Facebook shares closed up 2.1% at $323.57 on Friday.
Facebook just announced on Thursday that it is changing its name to "Meta" to embrace the era of virtual reality.
"Metaverse is the next frontier, and from now on, we're going to be metaverse first, not Facebook first," Zuckerberg said in a speech at the Facebook Connect conference on Thursday. The name change is the clearest sign yet that Facebook wants to bet its future on a new computing platform called the Metasverse, a concept that originated in the imagination of science fiction writers. From Facebook's point of view, people will gather and communicate by entering virtual environments, whether they're talking to colleagues in a conference room or hanging out with friends across a distant world.