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Yu Yongfu's first act as CEO of Ali Local Life: Implementing "541 new formation" and "L-shaped organization"

via:财经杂志     time:2021/11/3 20:12:29     readed:207

Yu yongfu has been CEO of Ali Local Lifestyle for more than two months. Some changes in the business are well known. The most notable is the resignation of Local Life's former CEO Li Yonghe due to "the molestation incident of Alibaba employees". Some changes took place quietly inside. Yu Yongfu's first major action after taking office was to reorganize and adjust the organizational structure of local life.

Latelatepost exclusively learned that Yoo is implementing a "new 541 formation" in local Life, which is "5C", "4B" and "1D" consisting of five consumer-facing (to C) businesses, four merchant (to B) businesses and Delivery.

"5C" includes five front-end businesses: in-store business center, home business center, marketing brand cooperation business center, local retail and local retail super. Although these five businesses are the first level of the department, but at present in The local life of Ali is the most important home business, an example is, in addition to the store, the other three business leaders need to report to the head of the home business Chen Weiye (name: at).

"4B" includes home and store ground teams, life service, business efficiency product Center and business promotion business Center; "1D" refers to hummingbirds.


Chen weiye transferred to the local life in early July, and was only responsible for the operation of the home business at the beginning, and then the product, marketing and retail business are also under his management.

Ali internal recognized product ability is strong and have made the results of three people, one is the creation of nail nail, has left the business Chen Hang, a taobao, Tmall, Ali mother business group president Jiang Fan, there is a Chen Weiye. Chen Weiye is ali second-hand trading platform Xianyu in charge and one of the founding members. Xianyu is currently the App with the largest user volume in Ali system after Taobao and Dingding.

Another important part of the new 541 formation is "1D" -- a hummingbird pairing.

A person familiar with local life at Alibaba told LatePost that hummingbird is currently the focus of Alibaba chairman and CEO Daniel Zhang. He added that hummingbirds could become independent from local life in the future. It is reported that hummingbird is equipped with its intelligent take table cabinets project this year was listed as s-level project, responsible person Chen Li needs to report to Zhang Yong regularly.

While adjusting the formation of local living organization to 541, Yu Yongfu also proposed that local living organization should establish "L-shaped organization".

Some local ali-life people believe that "L-shaped organization" means that each business is vertically set up in a functional platform, that is, the vertical line of "L" is business, and the horizontal line is market, finance, legal affairs and other functions that can be shared.

Others think it is about the development of cadres, from function to business, or from business to function.

But the concept hasn't taken off in the company yet. The concept of an "L-shaped organization" was unclear to several local ali-residents interviewed by LatePost.

"The reality is that only the business leader can fully understand an L-shaped organization," says an Ali insider. "The people who work below can do without it." (Ma Ho-yan, Yi Man)

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