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Huawei mobile phone "stick brand" again, ding Qiao communication: we are only kylin 985 porters

via:时代周报     time:2021/11/5 23:12:09     readed:117

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Photo credit: Graphic Worm Creative

This month, Huawei SmartTech quietly launched a new phone: the N8 Pro, owned by TD Tech.

Dingqiao Communication Technology Co., Ltd. was established in 2005 in Beijing, committed to the development, sales and service of TD-SCDMA wireless access network equipment.

The company is a wholly owned foreign enterprise jointly established by Siemens Communications Group and Huawei Technologies Co., LTD., with a total investment of over 100 million US dollars, in which Siemens and Huawei hold 51% and 49% shares respectively. Deng Biao, general manager of Dingqiao communications, has worked for Huawei for 22 years, and Xu Zhijun, huawei's rotating chairman, is a director of Dingqiao Communications.

An industry source familiar with Dingqiao communications told Time Finance that dingqiao communications, formerly known as NSN, a joint venture between Nokia and Siemens, was committed to being a telecom equipment provider and had existed in the 3G era. Nokia later sold its shares to Siemens, huawei became a shareholder, and Dingqiao communications was born.

After its establishment, Ding Qiao Communication is committed to the private network communication, the so-called private network is in the government, public security, armed police fire, oil and other departments or units, to meet the needs of the organization and management, production safety, scheduling and command of the communication network. The above - mentioned person introduction, ding Bridge communication is the head enterprise in the private network communication industry, but in the field of operator equipment supply is not top.

Ding Qiao communication has long been committed to the construction of b-end industry private network, and has no experience in c-end products. "Private network products include terminal phones, but they are not the smart phones we are familiar with," Deng said. "The phones used in private networks are bigger and thicker than the smart phones we are familiar with. Although the hardware and software have some similarities, they are not the same thing."

Because there is a big difference between 2B and 2C products, Deng Jun said that it is difficult for the original team of Dingqiao to produce N8 Pro mobile phone, and it is most likely that someone from Huawei's consumer business team will be in charge of r&d and stick the brand of Dingqiao. "Dingqiao has done a lot of similar things, because dingqiao does not do research and development in the field of equipment supply for operators. Many base stations and wireless products use Huawei technology and stick the brand of Dingqiao." Deng jun said.

Dingqiao N8 Pro comes from a similar background. The FRONT of the N8 Pro features a dual-camera hollowed out curved screen with a 6.72-inch OLED screen with 2676x1236 resolution and 120Hz refresh rate. Equipped with kirin 985 5G chip, 8GB memory and 128GB flash memory, support 66W fast charge, rear 64 megapixel main camera, 8 megapixel ultra-wide Angle, 2 megapixel deep four camera, front 32 megapixel and 16 megapixel dual camera, 8+128GB price 3999 yuan.

The phone's look, specs and even name are so similar to huawei's Nova 8 Pro, which hit the market last year, that many consumers believe it is a cover for huawei's Nova 8 Pro.

However, after the launch of Dingqiao N8 Pro, it has not been sought after by consumers, and the number of comments on the product in jd Flag store is still zero. Most consumers' concern lies in the low cost performance of the phone, "The price of 2,499 yuan can not be higher, I would rather buy a second-hand Mate 30 Pro with this money." Some consumers compare it with HONOR 30, "The same Kylin 985 chip can also upgrade hongmeng system, my HONOR 8+256GB only 2900 yuan."

As a matter of fact, Huawei has been launching new phones with partners since the chip supply was cut off. This year, huawei has cooperated with China Mobile, China Unicom, China Telecom and TCL to produce mid - and low-end phones priced around 2,000 yuan. But it didn't make much of a splash in the market.

Previous visits to offline stores by Time Finance found that although these phones are not labeled with huawei's brand, the employees and customers will assume that they are Huawei phones when promoting them.

"The profit from Huawei's cooperation with other companies is actually very low, but these actions mean that Huawei's mobile phone business is still going on, which is very important as there are a lot of mobile phone development teams within Huawei." A mobile phone industry analyst once told Time Finance.

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