Original title: Internet diagnosis and treatment supervision of the new policy to open up the industry integration imagination space
Recently, the National Health Council issued the "Internet Medical Regulation Rules (Draft for Comments)" (hereinafter referred to as the "Opinion Draft"), on a variety of aspects of the regulation listed detailed provisions, causing concern in the industry.
Some experts pointed out that the "opinion draft" of the rules of the landing release of a signal - Internet diagnosis and treatment to the entity to provide medical services to maximize the "homogeneity", so that Internet treatment returned to the "provide serious medical services" positioning. As a larger digital medical service platform micro-medical this is deeply agreed.
Micro-medical said that in recent years, with the rising social recognition of Internet medical care, the industry has appeared some deviation from the nature of medical irregularities, the public and the market on Internet medical has formed a "fish mixed beads" impression. Now the introduction of the Opinion Draft, for all kinds of irregularities have been corrected, and through the establishment of a long-term regulatory mechanism to promote the industry back to the "right way" of medical services, so that enterprises around the "user health as the center" theme of the practice.
Internet medical farewell to "barbaric growth"
Return to the essence of "serious medicine"
According to data released by the National Health and Health Commission, since 2015 micro-doctors have pioneered the creation of the national Internet hospital - Wuzhen Internet Hospital, to open up the "Internet and medical health" new business. By June 2021, the number of Internet hospitals in China has exceeded 1,600, with about 500 new hospitals added in the first half of 2021 alone.
In the process of rapid development of the industry, many platforms lacking the necessary qualifications to enter the board, but also caused the outside world to the Internet medical controversy, such as "Internet medical by selling drugs", "Internet medical care are light consultation" and other views frequently. Before the release of the Opinion Draft, the National Health Commission Medical Administration Director Jiahui Jiahui once commented that Internet medicine is a double-edged sword, the people enjoy convenience but also contains some risks, one is qualification, the other is quality, qualification plus quality is equal to safety.
Micro-medical aspects, the "opinion draft" is intended to be the original vague, confusing Internet medical boundaries to make a clear determination, completely break the previous "medical, pharmaceutical, technical" distinction between the unknown situation, so that Internet medical return to the essence of medical services.
Micro-medical said that in the long run, this is the entire Internet medical treatment industry a "big wave of sand", the Internet medical according to serious standards of medical behavior supervision, to ensure service safety, raise the industry threshold, ensure the quality of service, so that it returns to the nature of medical services, which obviously for the digital medical circuit of the major platforms brought "spring.".
It is worth noting that the Opinion Draft puts forward a number of requirements for The Internet Hospital Information Technology Platform, which raise the construction and operating costs of the Internet Medical Service Platform, and greatly raise the threshold for new entrants.
CICC industry research report analysis, this will be conducive to the Internet health care industry concentration. It can be foreseen that in the future, the strength of insufficient, energy, business irregularities will be phased out by the industry, and the early technology accumulation in place, operational experience, and has a perfect compliance system of professional enterprises and large platforms will stand out from the competition. The introduction of the Opinion Draft marks The Chinese Internet medical industry bid farewell to "barbaric growth" and officially entered the era of standardized and healthy development.
Open the imagination space for industry integration
The trend towards digitalization in the medical industry
While promoting the return of Internet medical care to the serious medical nature, the Opinion Draft also opens up the imagination space for the integrated development of Internet medical industry.
Zhongnan University of Economics and Law Digital Economics Executive Director, Professor Pan and Lin said that standardized supervision requirements online Internet medical treatment medicine to the line, that is, to have the same qualifications of offline hospitals, pharmacies, follow the unified principle of prescription data management, the current part of the Internet treatment platform infrastructure is incomplete, physician access to the Internet in the process of diagnosis and treatment, identity authentication is not strict enough, sometimes the use of AI (artificial intelligence) to write prescriptions, so that prescription responsibility is unclear.
Pan and Lin believe that after the promulgation of the Rules, the non-standard Internet treatment platform has only two options, either to withdraw from the market, or to supplement their own medical infrastructure, which will objectively promote the occurrence of mergers and acquisitions.
And such as micro-medical head Internet medical platform, through the advance layout, explore a feasible path: regional Internet hospitals as the carrier, the joint domain of public medical institutions to establish Internet medical association, access to health insurance, commercial insurance and supply chain, the construction of "pay-as-you-go" integrated health care system, in the large hospitals to share the pressure, for the grass-roots hospitals to improve capacity at the same time, for health insurance and commercial insurance payment to improve efficiency.
Pan and Lin said that because of the convergence of online and offline diagnosis and treatment, health insurance management loopholes will also be closed, at this time the conditions for online payment of health insurance gradually mature, but more than one Internet as a tool to facilitate patients to buy drugs, other prescriptions, physicians, medical institutions are in the medical supervision system, so will promote the large-scale purchase of health insurance.
Micro-medical aspects, the medical industry's Internet is the trend. The introduction of a series of policies to promote the development of "Internet-health care" clearly shows the country's encouragement and support for the Internet health care industry. The introduction of the Opinion Draft further clarified the regulatory norms, in the use of digital means, the establishment of Chinese-style health care organizations, promote health care payment reform, etc. , compliance head Internet medical platform will have greater development potential and space.