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Of cosmetic additional kind "inside roll up" : compare beauty than science and technology

via:新浪科技     time:2021/11/8 11:17:56     readed:132


"Beauty" is an eternal topic and the trend that female consumers pay most attention to. On the scene of the CIIE, the cosmetics booth in the consumer goods exhibition area was the most lively.

Estee Lauder's "Crystal Palace" stand was surrounded by hundreds of people waiting to get in on Nov. 6. Site staff told reporters that most of these consumers are to get a trial sample and feel the technology products. "If you want to try it, you'll have to wait another time." The staff said.

At 9:15, the L 'Oreal booth was crowded with women around several lipstick printers, which will be on sale in December. The YSL "lipstick Printer", which claims to "take home 1,000 lipsticks at a time", allows consumers to unlock thousands of lip colours anytime, anywhere with just three tubes of lip glaze.

In the nearby Kao booth, a beauty instrument with microfiber technology also gained a large number of fans. Watch as fibers thinner than a human hair form under the spray, which, when pressed, instantly forms a transparent film. Narrator is lifelike introduction of its role, "this technology can effectively reduce the evaporation of skin moisture, so that the skin remains moist and full of ideal state, continuous use can help quickly improve skin metabolism problems and delicate skin texture".

This let the side of the exhibitor Xiao Liu can not help but sigh, "now cosmetics companies are too curly bar."

What is a roll? After pass through all cosmetics areas booth, Beijing commercial daily reporter realized that, in a sense, these enterprises head rising raw materials, upgrade technology, make the new products to attract more consumers, and new technology industry to usher in a new track for overall consumer market, this is a positive signal.

The 2025 Beauty Makeup Industry Technology Application Prospective Report shows that with the continuous iteration of cutting-edge technologies such as big data and artificial intelligence, the integration of beauty makeup and technology is developing deeper and more application scenarios are derived. The beauty makeup industry empowered by science and technology will usher in the explosion, and the market size will reach about 1 trillion yuan in 2025.

This speed of development may be felt from the first day of this year's "Double 11" transaction data, beauty makeup still maintained a high growth rate. On the evening of October 20, after the first pre-sale live broadcast on Tmall's "Double 11", the final sales volume of Taobao's livestreaming host Li Jiaqi reached 10.653 billion yuan, while the sales volume of Viya's livestreaming reached 8.252 billion yuan. Two people broadcast room category proportion, sales, sales are the highest beauty cosmetics and skin care products.

The new trend of science and technology skin care has promoted the upgrading of the relationship between brands and consumers. In the new environment, brands need to provide consumers with professional content consumption, advanced science and technology endorsement, and intelligent beauty experience. The above report also pointed out that science and technology will provide all-round, multi-angle, whole chain transformation and improvement for the beauty makeup industry. Among them, the cutting-edge technology mainly in biological science will continue to help the research and development and production of beauty innovative products; The combination of AI with big data, augmented reality, IoT and other technologies will accelerate the development of virtual makeup testing and promote the advent of customized beauty products. Enterprise supply chain management will also be digital, intelligent stride forward.

This trend is also confirming the strategy of leading cosmetics company L 'Oreal. L 'oreal north Asia President and chief executive for the overseas Chinese borui, referring to the expo speech, l 'oreal is beauty makeup technology transformation, and the Chinese market will be the future core competence at home, l 'oreal on diversified beauty makeup products constantly meet people's growing demand, promoting China's domestic consumption upgrade, at the same time continue to expand outward beauty makeup ecosystem.

"If an industry wants to continue to grow over the long term, innovation is the driving force. With innovation as the primary driving force for development, China supports innovative enterprises, encourages r&d and attracts innovative talents to become a global leader in digital innovation."   Fabery exclaimed.

Perhaps, the so-called science and technology is the first productive force, and the core is to rely on professional scientific and technological means to lead the new trend of an industry.

Reporter of Beijing Business Daily & NBSP; Liu Zhuolan

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