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Netease CEO twin 11 carefully selected employees sent a letter: no fried mess, focus on core business

via:钛媒体     time:2021/11/9 14:03:26     readed:102

Titanium Media News | November 9 news:Today, NetEase carefully selected Liang Jun, CEO internal letter sent staff to answer questions. The letter said, NetEase carefully selected next year will be more focused business direction, will welcome the resources to affected users, more favorable rate goods tilting, abandon poor reputation, performance, low commodity. In addition, incentives will also be adjusted, not fried mess, give excellent team performance higher returns.

It is understood that NetEase carefully selected questions from the internal forum "CXO Insider" section of the staff questions and answers. The employee asked: "strict selection as a consumer goods brand, sales is a very important business indicators, but why do we have to mention rational consumption, and even offered to quit last year, double 11 This is consistent with our brand development direction it?? next year we have any business plan? "it is said that this is the strict selection of the most frequently asked about the management of several issues in an interview.

The letter, Liang Jun for the first time to respond to the causes of last year's two-eleven carefully selected NetEase exit. He said: Dual 11 preferential access to the user is spending a "road", many businesses now been designed as a "labyrinth", so carefully selected that exit is "full of routine, advocating consumerism, change the taste double 11. " This year, carefully selected to implement the "no routine shopping" principle, do not scrape together a single full cut, but through direct price concessions given to the user; some commodities also provides price protection service 365 days to ensure that commodity prices during the year is 11 double ultra-low price.

Liang Jun said that China's younger generation calm, good judgment, they will not easily discount on the "top", but it would be a good thing, "got the idea." Overheating routine and ad Tucao more of the same strain, "as Luo said, good things do not need much advertising routines, pricing just to have outstanding design, practical features and conscience. We were Luo and said he would accept proposal to cut 80% of advertising, this is actually not a joke. All along, carefully selected on advertising investment is not high, maybe even 5% are less than for carefully selected, we would like to put the cost of inputs to make the product and experience. "

Planning for next year, he stressed that the future will lead poly Jiao Jiaqing, and pet bedding industry category, compressed next year the number of new product development, focuses on major, raise efficiency products, welcome to those resources more popular with users, the more favorable rate commodity tilt, bold abandon poor reputation, performance, low commodity; will continue to develop, including carefully selected App, Lynx, Jingdong, shaking fast, etc., all-channel system, massive touch of dollars more user groups, so Carefully selected real "flying into the homes of ordinary people."

The last-mentioned Liang Jun, practitioners over the years, the Internet has been the only constant is change, rather than chase the outlet, it is better to think, "What will not change." For carefully selected, the past five years has undergone many changes, but the beginning of the heart should not be changed.

Public information, Liang Jun is a start-up team members Netease, Netease 0001 employees. In the PC Internet era, he was a core member of a start-up team and the person in charge of Netease Netease wireless division, creating and witnessed many glorious moments of NetEase. 2019, Liang Jun return to NetEase, NetEase carefully selected helm.

NetEase carefully selected as NetEase's self-lifestyle brand, since its inception concern. This year, defined its new consumer brand positioning, hit the young generation of consumer groups, the current required to cover all aspects of the home, personal care, food, pets and other live, one-stop shopping to meet consumer demand.

(First published titanium media App)

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