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NetEase strict selection CEO responded for the first time, "Double 11 last year": Double 11 has changed

via:新浪科技     time:2021/11/9 15:00:27     readed:94

On the afternoon of November 9, NetEase was strictly selected CEO Liang Yu's internal letter to answer employee questions. In the letter, Liang Yu responded for the first time, NetEase was strictly selected to exit the double eleven. He said: Double 11 should be a "Avenue" that users lead to preferential consumption, but now they are designed as a "labyrinth" by many merchants, so they are strictly elected to exit, "full of routines, advocating consumerism, change taste Double 11 ".

Liang Yu said: China's young generation head is calm, and the judgment is strong. They will not easily "upper", but they will "upper heart". "It has always been strictly selected in advertising. It may not even be 5%. For strict selection, we have more hope that the cost is put into the product and experience."

In response to next year, he emphasizes that the future will focus at home clear, pets and bed products, compress the number of new developed goods next year, grasp the focus, and the efficiency, and the resources are more popular with users, the high praise rate is higher. The goods that are not good to have a good reputation and low performance; will continue to develop a full-channel system, which has passed the more diverse user groups, so that strict selection is really flying into the home.

Finally, Liang Yu mentioned that in so many years, the only unchanging of the Internet has been changing, and it is better to think about "what will not change". For strict selection, many changes have been experienced in the past five years, but the initial heart should not change.

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