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OPPO's Nov 11 Report: Online mobile phone sales exceeded 1 million units IoT all-channel sales increased by 270% year on year

via:新浪科技     time:2021/11/12 12:00:31     readed:198

November 12 morning news, OPPO today announced the double 11 online platform results. From Nov 1 to nov 11, OPPO sold more than 1 million mobile phones online.

In terms of mobile phone category, OPPO official flagship store won the third place in the sales of Android mobile phone brand on Tmall platform. The sales of mobile phone category on JD platform increased by 240% year on year, and the sales of mobile phone in OPPO Mall increased by 318% year on year. OPPO brand gained the sales of Android mobile phone on Suning platform & AMP. Fourth in sales.

OPPO K9 became the top three mobile phone categories in the price range of 1500-2000 yuan on JD platform.

In terms of IoT category, OPPO IoT category all-channel sales increased by 270% year on year, TWS headset sales by 2.8 times year on year, smart watch sales by 6.5 times year on year, and smart TV series sales by 15 times year on year. Among them, OPPO Watch 2 series ranked third in sales of all smart watches on Tmall and JD.

In June, OnePlus formally announced its merger with OPPO. According to the data released by OnePlus, the online sales of OnePlus mobile phones increased by 260% year on year during Singles' Day, and the online sales in 10 hours exceeded the whole cycle of last year. Jingdong's 3-5K price range and Tmall's 3-4K price range ranked TOP 2 in brand sales. (39)

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