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Value 20 billion yuan! Z generation trend Retail company Shaoguan IPO, won the investment of Jingdong, Ali

via:新浪科技     time:2021/11/14 20:02:43     readed:102

China business newspaper

A few days ago, the KK Group submitted to the Hong Kong Stock Exchange to officially launched a listing process, which is expected to become the "Trend Retail First Share" in the Hong Kong stock market.

According to the public information, the KK Group was established in 2015. It is currently the four brands of KK, KKV, The Colorist, X11, mainly facing the Z generation ("95" "00") consumer group, is China's third big trend Retailer.

The KK Group offers consumers with a variety of trend products across 18 SKUs (inventory units) in 18 major categories, covering the beauty, fashion, food and drink, home products, stationery, etc. The number of global stores reached 680.

  Alijing East is involved in investment

According to the information, Wu Yue Ning, the founder of the KK Group, was born in 1984. In 2007, after graduating from the Dongguan Institute of Technology, Wu Hai Ning worked for many years in the IT industry. In 2014, Wu Hai Ning noted out the explosive needs in the field of imported commodities, and decided to open a collection store in Dongguan, Guangdong, and named KK.

In 2015, the KK museum rises into a 2.0 version of the food, coffee, book bar, etc. in the original, coffee, book bar, one-time 10 stores, vigorously expand SKU, and upgrade the store. In the next few years, Wu Hai Ning also launched the KKV of the main colorful life collection.

The prospectus shows that in the equity architecture before listed, Wu Hai Ning passed the MOGR share of 24%, Guo Huibo held 4.38% through Starlight, and two people were a consistent acting person, with a total share of 28.38%, which is a single largest shareholder.

In addition, the other star shareholders of the KK Group are also eye-catching. Before IPO, the current Ali's local life CEO Yu Yongfu was 9.88% through EWTP, 7.52% of Shanghai Weilan Shares, 6.29% CMC Shares, 4.08% of Shanghai Posted Shares, Jingdong's JDangara Holdings 1.38%.

The sky is shown that since March 2016, the KK Group has experienced 7 rounds of financing, and the financing amount exceeds 4 billion yuan.

In 2016, PRE-A round, put into entry, investment of 15 million yuan;

In 2017, A round, 璀璨 capital, deep venture capital, Jaganan capital entry, investment of 100 million yuan;

In 2018, B round, Jing China, 璀璨 capital entry, investment of 75 million yuan;

In 2019, C-round, EWTP Technology Innovation Fund, Hongtai Fund, Jingwei China, etc., investment of 400 million yuan;

In 2019, the D-Round, Kamet Capital, EWTP Technology Innovation Fund, Wuyue Capital, etc., investment of 100 million US dollars;

2020, e-wheel, CMC capital, HC Tam, Kamet Capital, black ant capital, etc., invest 1 billion yuan;

In 2021, Jingdong Leading, Xintian District Capital, CMC Capital, etc. Invested by $ 300 million.

The KK Group is currently estimated by about 3 billion US dollars with a recent round financing situation, and the RMB is about 20 billion yuan.

  Rapid income growth

The prospectus shows that as of now, the KK Group is still in a loss. In 2018, 2019 and 2020, the net loss of KK Group was 0.79 billion yuan, 515 million yuan and 2.017 billion yuan; in the first half of 2021, the KK Group has net loss of 4.397 billion yuan. In 2018, the net loss after 2019 and 2020 was 0.42 billion yuan, 191 million yuan, 171 million yuan, 2021 to 0.38 billion yuan.

For the main reason for performance loss, the KK Group explained that it is mainly due to continuously enhances the investment of business scale and store network, and the fair value of financial liabilities incurred by profit or loss is increased at fair value.

According to the statement, in recent years, the KK Group's income growth has grown rapidly. In 2018, in 2019, in the first half of 2020 and 2021, the KK Group's operating income is 155 billion yuan, 464 million yuan, 1.646 billion yuan and 1.683 billion yuan. The annual complex growth rate is 225.5%; the gross profit is 49.792 million respectively. Yuan, 12.6 billion yuan, 500 million yuan and 610 million yuan, year composite growth rate of 216.8%. The corresponding gross profit margins were 32.1%, 27.1%, 30.4% and 36.2%, respectively.

Behind the Rapid Growth of the KK Group revenue is its "crazy" expansion speed. According to the present invention, in 2019, 2020 and in the first half of this year, the KK Group had 47 stores, and 132, 288. In the same period, the expenditure of the KK Group in rent reached 44.4 million yuan, 18.1 billion yuan and 190 million yuan, and the lease period was 3-8 years.

The official website of the KK Group shows that the company has a store area of the commercial brand such as Joy City, Kaide, and Yongwang. KK Group said that in recent years, property prices and rental spending have risen sharply, and it is expected to rise in the future. When opening new retail stores or renewals to existing retail stores, the increase in rent expenses may increase sales and distribution and spending, which may have a significant impact on business, financial status, operating results and prospects.

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