Originally published as Harry Potter hand-in-hand "insulting women"? The official response was BUG
On November 15th, net-a-porter Harry Potter: The Magical Awakening sparked a heated debate online over allegations of "insulting female players", and as of the Beijing Business Daily, the event had more than 200 million views on microblogging topics, while the game also caused controversy among many players, clouding the game, which has been hot since its launch. In response, the official studio of Harry Potter: The Force Awakens also issued two responses within 12 hours, saying that the animated anomaly of female wizards being attacked was BUG and had been fixed to compensate full-service players.
Suspected of "insulting female players"
Not long after the new season began, "Harry Potter: The Magical Awakens" was back on the table. Some players recently revealed that "Harry Potter: The Awakening of Magic" there are "insulting female players" behavior, mainly in the "male and female characters after the attack of inconsistent action, female characters will be hit 'back' 'spitting tongue' behavior, male characters are not."
On November 15th the incident quickly fermented online and sparked a heated debate. According to incomplete statistics of Beijing Business Daily reporters, as of the time of writing, the number of weibo-related topics has reached 223 million, the volume of discussion is more than 635,000 times. "The action expression design after the male and female characters are hit is not consistent, and the game characters are set at about 11 years old, there are a lot of female players and underage players in the game, this design is really infuriating and inexplicable, " said Ms. Wang. ”
Since "Harry Potter: The Awakening of Magic" went live, with high heat, controversy has occurred from time to time, such as the game at the beginning of the game because "the content design of the game and "Harry Potter" original set against the original, in the original IP wizards can not touch the black magic, in the game has become one of the highest attendance magic", and in the original fans caused controversy, after the game's gold satin luxury gift box has been found to be misleading and the game was found to be misleading The probability of winning is also considered too low by many players.
Official response: BUG, will compensate
In the face of the game controversy, the official studio of Harry Potter: The Force Awakens responded twice in a row in 12 hours.
On the evening of November 14, the Harry Potter: The Force Awakens studio responded via Twitter for the first time, saying that "the animated anomaly about female wizards being hit is BUG because the tongue has not been hit, has erroneously crossed the chin, and is currently being repaired", and said it would continue to follow up the progress of bug processing and synchronize after the fix.
Twelve hours after the first response, at noon on November 15, the Harry Potter: The Force Awakens studio responded via Twitter again, saying, "The Wizarding Character Model In Battle Has Been Hit Animation Abnormally Fixed and we are very sorry for the problem caused by our negligence in our work." Please do not make any other interpretation of the model BUG" and said that in the future also welcome everyone's suggestions and feedback.
Meanwhile, Harry Potter: The Force Awakens has announced plans to issue restoration compensation to all players in full service, including three library passes and two lucky notes. In addition, from November 16th, the "Magic Companion" daily login bonus will be issued to full-service wizards for 6 consecutive days, and the problem fix will be synchronized with the player for the first time.
There's a lot of revenue, and there's been a lot of turmoil
There is no denying that "Harry Potter: The Force Awakens" has been hot since it went live on September 8th, bringing in a lot of revenue for NetEase games.
"Harry Potter: The Force Awakens" has been steady in the top 10 of the game's bestseller list for two months, peaking at more than 6 million a day, according to Seven Mile, with revenues expected to reach $110 million in the domestic App Store alone. According to Sensor Towerer, "Harry Potter: The Force Awakens" earned more than $228 million overseas, and in September 2021, "Harry Potter: The Force Awakens" made it into the top five of the world's top mobile game revenues, while "Harry Potter: The Force Awakens" also appeared in the top three games on the AppStore download list in September.
As the Harry Potter: The Force Awakens "Insults female Players" events, as well as previous controversial events, will also affect the player's evaluation of the game to some extent. In the view of the industry, the occurrence of events will inevitably bring damage to the brand itself, need to be resolved in a timely and appropriate manner, otherwise it will continue to have an impact on the performance of the later games.
"The most important thing for a game is to comply with national policies and regulations and respect every player." Game industry observer Liu Wei said, whether it is the game characters or game mechanism, before going online should be carefully reviewed to avoid unnecessary misunderstandings, otherwise not only hurt the hearts of players, but also damage their reputation, not worth the loss.
Beijing Business Journal Reporters , nbsp; Zheng Wei and nbsp; Zhou Yangyang (Beijing Business Daily)