Following Tianji 1200, MediaTek today launched a new generation of processor. However, the naming does not use the normal serial number Tianji 2000, but is directly named Tianji 9000.
MediaTek executives earlier gave a preview of the "flagship" chip and said they believed that this chip was superior to all products on the market. There is no doubt that Tianji 9000 carries MediaTek's dream of hitting the high-end again.
It is worth noting that the naming of Tianji 9000 is similar to that of Huawei's latest 5g chip Kirin 9000, which is jokingly called the resurrection of Kirin 9000 by netizens.
The "opponent" of Tianji 9000 is also coming out, and Qualcomm's next-generation flagship chip is on the way. It is reported that Qualcomm's chip will not be named after the conventional serial number, not Xiaolong 898. It may enable the new name Xiaolong 8gen1.
Tianji 9000 is coming to fill the vacancy of Qilin 9000?
According to the data released by MediaTek, Tianji 9000 adopts the latest ARM core on the CPU, including a cortex-x2 super core, with a dominant frequency of 3.05ghz; Three a710 large cores with a dominant frequency of 2.85ghz; And 4 A510 small nuclei.
In terms of GPU, the latest mali-g710 core of arm is also used; In terms of image, it is equipped with 18 bit hdr-isp image signal processor, which can support up to 320 million pixel camera; For AI, the fifth generation APU of MediaTek is adopted.
It is worth noting that Tianji 9000 is also the world's first chip using TSMC 4nm process. According to the data, the running score of Anju rabbit of Tianji 9000 has exceeded 1 million, becoming the first mobile phone chip with a running score of more than 1 million, and leading Qualcomm's current flagship chip Xiaolong 888 plus.
From the parameters of Tianji 9000, MediaTek's intention to benchmark Qualcomm's next-generation flagship chip is very obvious.
At the financial report meeting in the second quarter of this year, MediaTek executives announced that they would launch the first 5g flagship chip by the end of this year, using arm's latest flagship core and the industry's best TSMC 4nm process. The executive also said he believed that this flagship chip was superior to all products on the market.
The naming of Tianji 9000 is also very interesting.
Previously, MediaTek launched a number of Tianji 1000 series chips. Previously, the industry also expected that the new product might be named Tianji 2000. However, MediaTek directly crossed generations and named Tianji 9000.
This also has to remind netizens of Huawei's Kirin 9000. In October 2020, Huawei launched a new generation of Kirin 9000 chip, which is based on the 5nm process. Due to the ban of the United States, Kirin 9000 has also become the masterpiece of Huawei's mobile phone chips.
The launch of Tianji 9000, some of which want to take over the taste of Kirin 9000, may help to form a certain awareness among consumers.
Has the market share surpassed Qualcomm and can it hit the high-end again?
The high-end market has always been Qualcomm's advantage, but the medium and low-end products are MediaTek's specialty products.
In the context of the popularity of China's 5g market, users urgently need 5g mobile phones with higher cost performance, and Tianji's 5g chip has won orders from many domestic mobile phone manufacturers, which makes MediaTek earn a lot.
However, the high-end market has always been the dream of MediaTek.
In the 4G era, MediaTek launched Helio X series to impact the high-end market. However, after a number of new products originally positioned as high-end were used on medium and low-end mobile phones, MediaTek's high-end dream broke and fell into the helpless situation of "counting money in tears".
In the 5g era, MediaTek has ushered in new opportunities. With the popularity of 5g and diversified supply, MediaTek has won many orders in the middle and low-end market, especially consolidating its position in the middle-end market.
According to the report of counterpoint research, MediaTek ranked first in the mobile phone processor market with 38% market share in the second quarter of 2021, not only hitting a new high, but also peaking for four consecutive quarters. Qualcomm, once the world's mobile processor overlord, was pulled down from the altar.
At this time, MediaTek has won advantages in the medium and low-end market and overall market share, and the high-end market is an urgent link to be filled. The Tianji 9000 is the key role of its key bet.
However, Qualcomm is also about to launch its new generation of flagship chips at the Xiaolong technology summit at the end of November and early December this year. The current news is that this chip will adopt Samsung 4nm process, and the running score of anrabbit is expected to exceed 1 million.
Interestingly, similar to the unique naming of Tianji 9000, it is rumored that Qualcomm's flagship chip will not follow the traditional naming method of "Xiaolong 898", and may be named Xiaolong 8gen1.
GEN1 is the abbreviation of the first generation of generation, which means a new beginning. However, regardless of the name, the key battle between MediaTek and Qualcomm is about to begin. (Zhang Jun)