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Close to the apple millet, two weeks of consecutive weeks, China Smartphone second: 3 years, the world's first

via:新浪科技     time:2021/11/20 23:00:44     readed:152

After the start of November, the iPhone 13 series mobile phone is listed in China. Apple has also increased to the first place in China's smartphone market, but the speed of domestic brands caught up, the previous millet is the first time in the single week. Chasing Apple, I won the country's second, and now Xiaomi has a runner-up, sitting in a row for two consecutive weeks.

According to the authority data, in the 45-week China Smartphone Market Report, Xiaomi is a second and market share of 12.77 million units, 18.6%, chasing apple.

The next 46 weeks, that is, from November 8th to November 14th, Xiaomi single-week shipments remains more than 10 million, reaching 11.37 million, with a share of 16.5%, chasing apple, becoming only The second single week maintains a brand above millions of sales.

This year's double 11, China's smartphone market has changed, and the brand annealed to Apple will bring pressure to the pressure, even the millet, and the high-end brands of this year have been done.

In the past double 11 war, Xiaomi's new retail full channel payment has exceeded 19.3 billion, up 35% year-on-year, and Xiaomi won the winning season in the city of "charging" for new life ".

In Double 11, the full channel has issued 2 billion subsidies, launched 500 explosive products, refreshed a series of records, including mobile phone products package to sell the mobile phone sales first, Tmall / Jingdong 4000+ price segment Android mobile phone sales first.

Not only the REDMI Note 11 series, not only the sales record of 1 million units, and the high-end mobile phone of Xiaomi is very excellent. Xiaomi Mix Fold won the Tmall / Jingdong Folding screen mobile phone sales champion, XIAOMi Mix 4 bag Tmall / Jingdong Android mobile phone The 4000+ price segment accumulated sales champion.

Xiaomi 10 Series and Xiaomi 11 Series continued to sell, Xiaomi has achieved the Snapdragon 888 high-end flagship mobile phone won the Tmall / Jingdong double platform sales champion, and the high-end Android mobile phone in more than 4,000 yuan has sited first.

It is worth mentioning that Xiaomi's double 11 not only outlines, but the offline channel has also harvested a lot. Double 11 on the eve of Xiaomi has exceeded 10,000, and sales increased by 102% year-on-year. The sales volume increased by 113% year-on-year. .

At present, Xiaomi's home county coverage has exceeded 80%. Xiaomi is using more and more complete new retail, build traditional e-commerce carnival into full channel shopping seasons, so that more consumers enjoy a beautiful new life.

Prior to the double 11, Lu Wei Bing, a partner of Xiaomi Group, China, and the International Department of China, said Lei Shi proposed that Xiaomi mobile phone sales of 3 years (to 2024) the world's first goal, the Chinese market as a large capital of millet, also It is planned to plan in 3 years.

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