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Payment license became the Internet platform "standard", B station spent 118 million to win

via:钛媒体     time:2021/11/21 23:13:28     readed:305

Everyone has something, "little broken station" also have to arrange!

On the afternoon of November 19th, according to the Ningbo Municipal Public Resources Trading Center, the auction results of 65.5% of the state-owned shares of Zhejiang Yiyi Electronic Payment Co., Ltd. (hereinafter referred to as "Yi Yi Payment") were announced, and Shanghai Wide Entertainment Digital Technology Co., Ltd. (hereinafter referred to as "Wide Entertainment Digital") sold the relevant tenders for 11.79655 million yuan.Wide Entertainment Digital is the main company of B station, which means that B station becomes the controlling shareholder of Yiyi payment, and B station has finally obtained the payment license.


The figure originates from the network

according to the official website of Chinese Min Bank, on June 27, 2012, Yipay obtained a payment business license, was approved nationwide to carry out Internet payment business, and was approved for renewal on June 27, 2017, the next payment license renewal date is June 26, 2022. Previously, the controlling shareholder paid by Yi Yi was Yuyao City SASAC.

Keeping the payment license plate in formation, Station B has been in preparation for a long time

Recently Internet companies are spared no effort to obtain payment license, in B station before, spell more than, byte beat, fast hand, Ctrip, etc. have been paid license income.

In January last year, the company spent 60.84 million yuan to obtain a 50.01 percent stake in Paylink, the end of the year on-line "more than wallet." In September 2020, Byte Beats acquired United Pay by curve and obtained a payment license, and in the same month, Ctrip completed its third-party payment license. In November, Express acquired an indirect payment licence through the acquisition of payment agency EasyPay.

A step late B station is actually ready for payment products early. Ministry of Industry and Information Technology ICP/IP address/domain name information filing management system shows thatThe domain name of "bilibilipay.com" and "bilibilipay.cn" of Shanghai Phantom Information Technology Co., Ltd., a B-station affiliate, was approved on May 10 this year.

Also, as early as last year,Station B has released senior/senior payment development engineers and other payment business-related positionsand is still in the process of being hired.

B station recruitment page shows that its payment product manager is affiliated with the OGV business unit - member department, the job responsibilities include responsible for large member business payment related function design, optimize the user purchase experience, improve the purchase, withholding success rate, etc. , have the major payment platform (WeChat, Alipay, Apple Pay, etc.) experience is preferred, monthly salary of 2.5-35,000, 15 salary treatment.

Why should Internet platforms pile up payment licenses?

First of allOnline is full of a large number of transaction scenarios, in general, Alipay, WeChat is the preferred payment channelHowever, in the process, the platform is required to pay a "channel fee" to Alipay and WeChat. Wang Xing of the United States has repeatedly publicly expressed dissatisfaction with the overpayment rate. Once a payment license is obtained, the platform can avoid "channel fees".

secondly Internet enterprises' business model closed-loop formation can not lack of payment links, to quick hands, shaking sound and so on, for example, although short video start, but with the live economy, the popularity of the net red economy, with goods has become one of the important ways of cashing out of short video platform, the platform on the one hand to provide users with a smoother shopping experience, on the other hand, also master the entire process of the transaction. In the first half of this year, the fast-tracker GMV reached 264 billion yuan, according to the financial report.

Specific to B station, it has four major business sectors, this year Q3, B stationValue-added services based on live streaming and large membershipRevenue increased 95% year-on-year to RMB1.91 billion,Advertising businessUp 110% year-on-year to RMB1.17 billion,e-commerce and other businessesUp 78% yoY to 730 million yuan,Game businessRevenue increased 9% year-on-year to RMB1.40 billion.

All four business sectors are dependent on third-party payment channels to provide settlement services.

At present, the currency in circulation in the B-station app includes "B-coin" and "shell", "B-coin" is mainly used to recharge members, purchase platform virtual goods or services, "shell" is the platform to "UP master" income, "B-coin" recharge and "bay" Shell" withdrawals need to go through third-party payment channels, including Alipay, WeChat Payments, QQ payments and flowers, in its built-in e-commerce platform "member purchase" marketplace orders, payment methods also include UnionPay, one Netcom payment and so on.

In the view of Station B,From the perspective of user experience and payment settlement, relying on external third-party payment channels is riskyThis is mentioned in its 2020 results. Station B also believes that if there is no security measures to control third-party payment service providers, there are hidden dangers in user privacy protection, online payment security vulnerabilities, etc., may lead to the loss of paid users.

It is worth noting thatSome of the funds settled through third-party payment channels will remain in accounts opened by B-stations on each payment platform.

Data show that from 2018 to 2020, B stands in Alipay, PayPal and other online payment platform management accounts holding cash, three years were charged online service fees of 10.8 million yuan, 26.8 million yuan, 42 million yuan.

From any angle, the demand for payment licenses at B stations has only increased, and payment licenses have become the "standard" of Internet platforms.

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