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Budweiser China has been fined 250,000 yuan for drinking alcohol in its advertisements

via:AI财经社     time:2021/11/22 18:01:58     readed:110

The Jing 'an District Market Supervision Administration in Shanghai fined Budweiser Investment (China) Co., Ltd. 250,000 yuan for violating the advertising law by appearing to drink alcohol in its advertisements, according to the App.

According to the administrative penalty decision, budweiser China's verified and registered wechat account "Hoegaarden01" contained drinking copywriting and videos in the advertising information of "Spring Day Trip, Clink Glasses at the right time" released on May 14, 2021. Budweiser China's behavior is suspected of violating the provisions of Article 23 (2) of the Advertising Law of the People's Republic of China, and constitutes an illegal act of publishing prohibited contents of alcohol advertisements.

In addition, Shanghai's Huangpu District Market Supervision Administration fined Budweiser Investment (China) Co., Ltd. 600,000 yuan on May 27, according to its official website.

, according to the administrative penalty budweiser China on October 23, 2020 in the public, "budweiser China" published an article in the budweiser FREAKOUT | haunted by evil spirits, timid into carefully!" This information contains a video lasting 2 minutes and 05 seconds. The video content contains bloody, violent and terrorist elements. The company also released the same video on Weibo on October 21, 2020.

Law enforcement officers also found that the party in its registered microblog "Corona Corona", wechat public account "HarbinBeer HarbinBeer", also published two advertisements containing drinking action. (article | AI business club more)

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