Original title: Market Supervision General Administration issued "Internet advertising management Measures (public demanded opinions)" Internet advertising may not be closed
Securities Times reporter He Jianyuan
On November 26, the Market Supervision Administration issued the "Internet Advertising Management Measures (disclosed drafts)" and disclosed opinions. Among them, "Draft" requirements are required to start play, video insertion, pop-up, etc., should be significantly indicated to close the mark to ensure a one-button close. Do not deceive, misleading, to attract users to click on advertising. There is no case where there is no mark or the end of the desperation is required to close.
The requirements of "Draft for Comment" shall not use the Internet to release customs and tobacco advertisements. Medical, drugs, special medical use formula foods, medical equipment, pesticides, veterinary drugs, health food advertisements, etc., administrative regulations require advertisements for special commodities or services that must be reviewed by advertising reviews, and may not be released.
"Draft" also requested that the Internet is not allowed to use the Internet to publish advertising for primary and secondary schools and kindergartens. Do not use Internet media for minors, web, and Internet applications, etc.
"Draft" is clear, and the advertisement must be reviewed, it should be strictly released according to the content adopted, and should not be clipped, spliced, modified, and no link, QR code, etc. If the adopted advertising content needs to be changed, it shall re-apply for an advertising review.
"Draft" is clear that Internet advertising should have identity, enabling consumers to identify their advertisements. Through the Internet media, in the form of bidding, news reports, experience sharing, consumption evaluation, or other forms of contact with shopping links, the "advertisement" should be significantly indicated.
"Draft" requirements are required to start play, video insertion, pop-up, etc., should be significantly indicated to close the mark to ensure a one-button close. Do not deceive, misleading, to attract users to click on advertising. There is no situation including: there is no closure flag or requires a countdown end to shut down; close the mark is false, unclear identification or positioning; achieve a single ad to close, you must pass or more; in the same page, continue to pop up Advertising; other acts affecting one-button close. "Draft for the comments" emphasizes that users can hit ads without deceiving and misleading.
In addition, "Draft" is also clear that violation of the Measures, using the Internet to publish advertisements, not significantly indicate the shutdown flag, make sure the one-button closed, penalized according to the relevant provisions of the advertising law. Violation of the method, with deception, misleading method to hit the advertisement, ordered the county-level market supervision and management department ordered the correction, the owner of responsible advertisers, advertising operators, and advertising issuers three times the following three times the following, But the maximum is not more than 30,000 yuan; there is no illegal income, a fine of less than 10,000 yuan.