Li Jia qi Wei ya attention, your professional standards have come!
China News Network Beijing on December 2 (reporter Li Jinlei) Li Jiaqi and Weiya attention, Internet marketing division national professional skills standards.
Recently, the Ministry of Human Resources and Social Security, the Cyberspace Administration of China and the National Radio and Television Administration jointly released the national vocational skills standards for Internet marketers.
This is another important moment in the new career of Internet marketer. In 2020, the Ministry of Human Resources and Social Security and other departments released the new job information of Internet marketing division, among which, under the occupation of "Internet marketing division", the job of "live broadcast salesman" was added to become a formal job with cargo owners, Li Jiaqi and Weiya are officially hired.
Now the national vocational skills standards for this new profession have finally been released.
According to the definition, Internet marketing division is in the digital information platform, the use of network interaction and communication credibility, marketing and promotion of enterprise products.
Internet marketing division requires junior high school graduation (or equivalent education level), a total of five levels, respectively: level 5 / junior, level 4 / intermediate, level 3 / senior, level 2 / technician, level 1 / senior technician.
There are five levels for live salesmen
The occupation of Internet marketing division is divided into four kinds of work: selection member, live broadcast salesman, video creation and promotion member, platform administrator.
Among them, the selection of product member, live salesman, video creation of the three types of work set five levels, respectively: five/primary, four/intermediate, three/senior, two/technician, one/senior technician. The platform administrator has three levels, which are: level 5 / junior, level 4 / intermediate, and level 3 / advanced.
What level do you think Li jiaqi and Viya can reach? Many people may say that, as the "one elder brother and one elder sister" of live broadcast with goods, "one level/senior technician" is not easy to get?
Let's look at the application conditions of grade I/Senior technician:
Those who have the following conditions can declare :(1) after obtaining the occupation or related occupation level 2 / professional technician qualification certificate (skill level certificate), he/she has worked in this occupation or related occupation for more than 3 years (including), he/she has been trained by the occupation level 1 / senior technician to reach the required standard hours, and has obtained the certificate of completion.
(2) Have worked in this occupation or related occupation for more than 4 years (including) after obtaining the professional qualification certificate (skill level certificate) of this occupation or related occupation.
The vast belt cargo host sows people, the word that accords with the condition hurriedly declares! Of course, the declaration also needs an examination, and the appraisal method is divided into theoretical knowledge examination, skill assessment and comprehensive evaluation. Among them, the comprehensive evaluation for technicians and senior technicians, to review the application materials, defense and other ways to carry out a comprehensive evaluation and review.
Code of practice calls for "strict quality control"
With the rise of online marketing industries such as short video and live broadcast, the scale of users has reached more than 800 million, and the number of Internet marketing employees has grown rapidly, directly bringing about a transaction amount of 100 billion yuan. Online live broadcasting develops rapidly, but it also breeds some chaos such as false propaganda, data falsification and frequent occurrence of fake and shoddy goods.
The head anchors are earning pot full bowl full at the same time, also repeatedly "overturned", from the previous Simba "false bird's nest", Weiya "pastoral wholemeal bread" event, and then to the recent Li Jiaqi and Weiya "L 'Oreal year-round maximum promotion" event, have caused widespread doubts.
The reporter noted that "strict quality control" was written into the Internet marketing division national professional skills standards in the professional code.
The code of conduct clearly calls for compliance and honesty. We are committed to our duties and brave in innovation. Study business and work as a team. Strict quality control, service enthusiasm.
Do you still want to be an Internet marketer? (after)