Market research firm Counterpoint released its Global Smartphone report for the third quarter of 2021. Globally, 342 million smartphones were shipped in the third quarter, down 6 percent from a year earlier but up 6 percent from the previous quarter.
Specifically, Samsung shipped 69.3 million units in the quarter, giving it a commanding 20 percent market share. Apple benefited from the iPhone 13 series, shipping 48 million units in second place, with a 14 percent market share. Xiaomi, meanwhile, fell 15 percent month-on-month to third place with 44.4 million units and a 13 percent market share due to a chip shortage.
Chinese brands Vivo and OPPO tied for fourth place, while RealMe ranked fifth with a 5 percent market share.
By region, Vivo was the top-selling smartphone brand in Asia in the third quarter, followed by Xiaomi. In North America, Apple led the pack with a whopping 48 percent market share, followed by Samsung with 34 percent. MOTOROLA ranked third in the region and OnePlus ranked fourth.
In Europe, Samsung has the largest mobile phone market share, followed by Apple and Xiaomi. In Latin America, Samsung remains number one, with a 36% market share. In the Middle East and Africa region, Samsung also ranked first, followed by Transsion TECNO.
IT Home understands that the Middle East and Africa region was the largest feature phone market in q3 2021. Feature phone shipments fell 44 percent in North America and 40 percent in Europe from a year earlier. Itel is still number one in the feature phone market.
The following is the feature phone market report for q3 2021: