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People's Daily comments: Canada Goose will not become a "Canadian mistake", and will surely be abandoned by the market

via:新浪科技     time:2021/12/2 22:02:34     readed:214

Article/yan lu

Recently, Canada Goose related consumer rights issues continue to attract attention. At present, the incident has made new progress. Yesterday evening, Shanghai consumer Ms Jia received Canada Goose official email, said to agree with its return refund. This afternoon, Shanghai National Gold Center Canada goose store finally agreed to return Ms. Jia's down jacket for a refund.

Throughout the incident, faced with quality problems such as misembroidered trademarks, rough stitches and pungent fabrics, the consumers who spent more than 10,000 yuan were first confronted with discriminatory "replacement clauses" such as "no refund for goods sold in mainland China", and then found themselves in a deadlock for rights protection when they were required to provide quality inspection certificates. After that, Shanghai consumer protection commission involved in the interview, consumers association also voice this "any brand in front of consumers have no privilege", Ms. Jia's case to have today's solution. However, Canada Goose did not explain the difference between the return and exchange period for shopping on the global official website and that in China, just like the attitude of Shanghai Consumer Protection Commission, which needs further questioning.

Consumers have the right to obtain quality assurance and other fair trading conditions, operators provide goods or services do not meet the quality requirements to undertake the corresponding return or replacement or repair obligations, these are China's "Consumer rights and Interests Protection" clearly stipulated. But Canada Goose knowingly violated the act of violating the integrity of business, law-abiding business requirements, must accept the "overlord clause" signed delivery provisions, causing consumers strong dissatisfaction. What's more, such unreasonable terms or "China limited", compared to Canada, the United States, the United Kingdom all have a 30-day return policy, Canada Goose China official flagship store only supports 7 days without reason to return goods, physical stores are the same -- refuse to return goods. For Canada Goose, which has more stores in China than in China, to double-label and discriminate against Chinese consumers while eating food in the Chinese market is not only ugly, but also an illegal act against the protection of consumer rights and interests.

图片来源@视觉中国Photo credit @ Visual China

Canada Goose's quality and service problems are not unique. Some time ago, a number of media exposed consumers bought Canada Goose down jacket "all hair off", the brand promised a lifetime warranty is not accepted. On one complaint platform, there are hundreds of complaints about Canada Goose, mainly focusing on product quality and return and replacement issues. And this isn't the first time a Canada goose has flipped over. Earlier, Canada Goose was fined 450,000 yuan by Shanghai's Huangpu District market regulator for alleged false publicity. All kinds of problems keep appearing, which can be described as "goose feather". If it continues like this, the reputation built on marketing and products will soon be destroyed, and consumers will vote with their feet.

From Toyota and IKEA's recall of defective products to the exclusion of China, to Menglong's use of ingredients to distinguish the Chinese and European versions of ice cream, to the Canada Goose consumer rights issue, such a bright double standard, where does the confidence come from? In the final analysis, these foreign brands regard themselves as big brands and lack respect and awe for Chinese consumers. However, with the continuous improvement of laws and regulations in The Chinese market and the increasing awareness and ability of consumers to protect their rights, it is no longer feasible to pretend to be a "foreign brand" and cheat customers by building a big store. As the Chinese Consumers' Association said, "It is the duty of operators to respect consumers' rights and protect consumers' rights, which should not only be reflected in marketing terms, agreements, commitments and statements, but also be implemented in specific actions to ensure product and service quality and properly handle consumers' demands." The Chinese market is huge and has broad prospects. Any company or brand entering China must abide by Chinese laws and regulations and respect the rights and interests of Chinese consumers.

It should also be noted that there are more and more good products and services from local brands in China, and the consumption level of Chinese residents is constantly improving and their consumption is more rational. Foreign brands have already "stepped down from the altar". Under such circumstances, no matter Canada Goose or other foreign brands, it should be clear that what consumers want is not "crisis management" or "emergency recanting" under public pressure, but a sincere attitude and practical services that do what they say. If you want to share the dividend of the Chinese market, you should focus on providing good products and services for consumers, otherwise you will lose the trust of consumers and be abandoned by the market.

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