Sina Technology News Beijing time on December 6 evening news, according to reports, today's two advertising industry reports show that this year's global advertising industry will exceed the previous expectations, because during the epidemic, the brand will rely more search engine more And social media companies, such as Google and Meta Platforms (Facebook) to contact customers.
At the same time, Brian Wieser, President of the Advertising Company, said today, new companies established during the epidemic, need to find customers through advertising; other companies may keep advertising expenditures to keep Impression of the consumer letter.
GroupM expects that 2021 global advertising expenditures will increase by 22.5% over the previous year. ZENITH is expected to increase by 15.6%, which is higher than the expectation before the two companies. Both companies also expect that 2022 global advertising expenses are expected to increase by about 9%.
Groupm said this growth is a gospel to Google, Meta and Amazon. These three companies are the main sellers of digital advertising, currently more than half of the advertising expenditures outside China, higher than 40% in 2019.
In addition, merchants need to directly contact consumers, causing retailers such as Walmart, Target and Kroger to quickly develop their advertising sales business, so that the brand can use shopper data to target more customer. Zenith data shows that this form of advertisement has increased by 47% this year, with a total of $ 77 billion, which is expected to be extended to $ 143 billion by 2024.