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Plum blossom venture investment Wu Shichun: this year's new consumption apparently appeared an overheating or bubble phenomenon

via:凤凰网科技     time:2021/12/9 20:05:27     readed:204

On December 9th, 2021 Ifeng.com Science and Technology Summit officially opened, the theme of this summit is "challenge and change". Wu Shichun, founding partner of Plum Blossom Venture Capital, said in his opening speech at the summit that this year's new consumption clearly shows an overheating or bubble phenomenon.

At the opening ceremony of the summit, Wu Shichun said that this year's consumption and investment logic has changed significantly, the overall consumption and investment began to cool, a lot of capital began to withdraw from the consumption and investment track in the second half of the year, and brands are not able to do their homework.The main reason behind this is that there is obviously a phenomenon of overheating or bubble in the new consumption this year. The bubble of offline chain, including the category of new consumption, for example, everyone is OEM and there is no differentiation of essential innovation, so it will bring a big bubble.

"From traffic-driven consumption to technology-driven consumption, I think this is a big difference." For example, some consumer brands with high repurchase rate, high gross profit and technology attributes continue to get financing, while some brands with serious homogeneity,That is, it is difficult for traffic-driven consumer brands to get financing, and the logic of consumption and investment has changed greatly.

2021 Ifeng.com Technology Summit is hosted by Ifeng.com and Ifeng.com Technology. The theme of the summit is "Challenge and Change". The summit has invited 24 heavyweight guests, including Zhou Hongyi, founder and Chairman of 360 Group, Liang Jianzhang, Chairman of the Board of Ctrip Group, Du Juan, CEO of Gome Holding Group, Li Feng, founding partner of Fengrui Capital, etc. Leaders from the business, academic and investment sectors discuss technology development and ponder future trends.

Ifeng.com Science and Technology Summit is a major event brand of IFeng.com and IFeng.com Technology. It has been successfully held for four sessions before, bringing together more than 200 influential guests in the industry and exposing more than 450 million yuan in total.

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