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NFT into the game was "scolded back", why the meta-universe in this game is depressed?

via:雷锋网     time:2021/12/19 20:01:52     readed:443

GSC Game World has announced on Twitter that their new Game S.T.A.L.K.E.R. 2 heart of Chernobyl, due for release in April 2021, will be working with NFT platform DMarket to introduce NFT into the Game in the form of skins, stickers and more.

In particular, players can buy the right to be "in the game".Players who buy the NFT will become "the first MetaHuman ever" and will be digitally twinned into the game as NPCS to accompany the player through the story.This happens a lot with crowdfunding for games, but GSC promises that this time around, high-precision digital modeling will make everything look even more realistic.

The idea of a "digital man" seems exciting, but despite repeated assurances that it won't cause the experience of players who don't buy NFT games to decline, GSC's bold attempt has generated a huge amount of criticism from the player community. A large number of players on Twitter claimed that NFT was a trap for capital "cutting leeks" and would no longer buy S.T.A.L.K.E.R. 2 Heart of Chernobyl.

As an independent developer, the feedback clearly freaked GSC out. In the indie space, word of mouth is the lifeblood of a developer. Independent game developers often rely on word of mouth to sell their games among their community of players, and a collapse in that reputation can mean years of hard work are lost.

Two days after the announcement, GSC hastily deleted the tweet and promised to remove all NFT content from the game. Fortunately, because of their quick reactions and sincere attitude, players didn't dig too deep and say "Now it's time to buy your game again".

This failed attempt by NFT to get into the game was "short-lived". It happened overseas, but it's a cautionary tale.

Metaverse companies might want to think differently: instead of looking at the rosy picture, think about what users really want.

Despite the popularity of NFT games in the market and the popularity of "meta-universe property speculation", it does not mean that all users, especially gamers, are really buying into the "meta-universe".

Tong Wu, a blockchain and digital economics scholar and meta-universe investor, observed that NFT gamers are not the same people as other gamers: they are more interested in "making money" from the game than the latter, who are more concerned with the quality of the game, and may not even care about the game itself.

Lumping together these two disparate groups of people certainly doesn't help sales, and the NFT is generally rejected and rejected by gamers, who are clearly not interested in being "digital people".

While the concept of the metadverse is beautiful, it takes solid business logic to get it off the ground. The tide will always recede, and respect for the market and demand will become an important foundation of the company.

translate engine: Youdao

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