Sina Science and Technology News Beijing time on the morning of December 20, it is reported that at the end of each year, Yahoo Finance will select the "Best Company of the Year", mainly based on the operating performance and achievements of a certain company in this year, and Yahoo Finance specially selected the "Worst Company of the Year" this year, mainly hoping to learn from failure. Yahoo conducted a survey of readers to find out which company disappointed them the most, and Meta won the "crown".
Yahoo Finance surveyed 1,541 readers, which showed that they were frustrated by a number of companies, including Robinhood, a stock trading platform that had suspended trading, and Nikola, a late-fruiting electric vehicle start-up. But the most disappointing thing is Facebook, which has now changed its name to Meta, and the survey results actually reflect part of the reason for the company's name change.
The survey was held in early December, readers submitted what they thought were the worst companies, and Meta received up to 8% of the "worst" votes.
In the coming to an end of 2021, Meta has caused a lot of controversy. The company has been on the U.S. government's antitrust radar, and later, former employee Hogan acted as a whistleblower, breaking out a lot of shady scenes, accusing the company of ignoring user security issues for growth and profit.
Meanwhile, the U.S. Congress asked Meta to answer a series of questions. Other critics, including conservatives, accuse the company of over-censoring speech on Facebook's platform and suppressing conservative voices. Another attack the company has faced is for fueling the spread of disinformation.
Many have complained about Meta's online speech review, arguing that the company violates the right to free speech and that they have reason to express themselves on social platforms.
On the other hand, the outside world has also criticized Meta for lacking the necessary regulatory treatment of fake news and fake information. It is believed that this disinformation has led Americans to downplay the danger of death from covid-19 (the number of deaths in the United States due to COVID-19 has reached nearly 800,000).
Respondents also complained about the adverse effects that Meta has caused in the teenage and children's group, such as the damage caused by the photo-sharing social tool Instagram to mental health. Meta's internal documents show that the company is well aware that Instagram is causing the teenage girls to rate their photos worse, but has been slow to take steps to address the problem.
Meta has yet to comment on the results of the worst companies of the year.
30% of Yahoo Finance readers said they believe Meta can redeem itself and reform itself.
One respondent said that one way Meta can redeem itself is to admit all its mistakes and donate a large profit to set up a foundation to solve the bad social problems caused by the platform.
Some suspect that Facebook's name change is a dodgy move to shift the focus, while others believe that Meta may take the opportunity to embark on a new direction that is different from the old social media model.
Another reason for Meta's poor ratings is CEO Zuckerberg and other executives. Zuckerberg has long been less popular in the United States (including his initial act of starting a Facebook social platform at Harvard University), but he is treated as a successful visionary with an amazing ability to predict the future, so Zuckerberg is unlikely to leave the company he founded and shaped.
Some investors, including those interviewed, believe that the best way for Meta to redeem itself is to let the stock price rise. Meta shares are up 22 percent so far this year, but have outperformed the S&P 500 and have fallen 13 percent after September highs.
In 2022, Zuckerberg and his colleagues face no small challenge, but fortunately, they seem to be reinventing the company.