Sina Technology News On the morning of December 21, Beijing time, social media platform Parler reportedly said on Monday that the company will expand its business into the NFT field, and Parler's plan further highlights the rapid growth of this digital asset in recent months.

An NFT is a digital asset, usually purchased in cryptocurrency or US dollars, capable of containing everything from images and videos to text. Ownership records are tracked on the blockchain, which acts as a public ledger that allows anyone to verify the authenticity of the NFT.

NFTs have been trading since around 2017, initially gaining popularity in early 2021 and then becoming popular again in August this year.

Just last week, former U.S. First Lady Melania Trump founded an NFT and blockchain technology venture led by Parler. On Monday, the company said in a statement: "Parler will continue to build its digital offerings through NFT channels that build communities and foster creativity, while further fulfilling the platform's commitment to user freedom and security." ”

Parler is a social media site launched in 2018 that offers free speech space for those seeking alternatives to major platforms such as Facebook and Twitter. It quickly gained favor with supporters of former U.S. President Donald Trump.

However, Parler was in a slump for about a month after being removed from its app store by Apple, Google parent Alphabet and Amazon. The businesses accused the app of failing to monitor the violence associated with the Jan. 6 trump supporters' deadly attack on the U.S. Capitol.