With the development of computers, mobile phones and other electronic equipment and mobile Internet, the network is now an indispensable "life necessities", so data security is also one of our most concerned issues. However, in the data world, we seem to have become "transparent people."
According to the news of Reuters, three Google users lifted into Google and their parent company Alphabet in June 2020, with new progress in the California Court: California Federal Judges, accused Alphabet Inc. subsidiaries Google In the non-trace browsing mode, the original rectue of the Internet usage is illegally trailed, and the company's CEO Sundar Pichai is a two-hour question.
Google CEO Sundar Pichai, Picture Party: Reuters
According to the three plaintiffs in June 2020, the proceedings filed in the court, in the browser opens no trace, Google still uses Google Analytics, Google Ad Manager (Google Advertising Administrator) and other technical monitoring methods. Track and collect users' browsing records.
For the allegations made by the user, Google spokesperson said: "When the user opens no trace browsing, we have clear instructions, no trace browsing is just letting you choose your web browsing event, no browser and Inside the device, however, the web page you visited is still possible to collect your browsing activities, Google will do our best to defend their rights in this lawsuit. "
You can see in Google Chrome's instructions for no trace browsing, users do not save: Browse records, cookies, and website data, permissions granted to the information, and the information granted to the website .
Image from: Google
Also, on the page, the seamless mode will prevent Chrome from saving the user's browsing activity into the local history. However, users' activities (such as location information) may still be seen by the following related parties: access to websites, including ads and resources on these websites, signs, employers, schools or any network of users used by users and the Internet service provider.
Image from: Google
The plaintiff of the above case also mentioned that if the website wants to get the data of these Google collected access users, it is also necessary to spend money to upgrade, which is also one of Google's income sources.
This seems that Google's seamless model is, and the users use information to play "text games". Many users do not carefully view the relevant rule instructions when authorization to devices or software, users think that there is no trace mode Eliminate your own browsing traces, but Google actually erases some of the traces of the local area. In the seamless mode, only the "no trace" of the user is quite a bit for the meaning of "shaping the bell".
Image from: Google
In this now, the user's privacy and information become a tool for the service provider in the digital advertising market, but people will be more and more attention to network privacy, meaning that online service providers such as Google must change the existing Mode, this group litigation is an example.
It is understood that Google is preparing to gradually eliminate third-party cookies in a few years, and launch the "privacy sandbox" plan, hoping to classify the user group by massive data from a massive anonymously, and then provide the classification user group information to Advertisers, taking into account the marketing of protecting user privacy and advertisers.
Although this plan does not have more specific progress, users have a long way to go, but I hope that major network service providers can smoothly change advertising mode in the future. As for the current security of network privacy, I am afraid I still need to take more costs.