According to the wechat official account of "sinicChina", the Cyberspace Administration of China, the Ministry of Industry and Information Technology, the Ministry of Public Security and the State Administration for Market Regulation jointly issued the Regulations on the Management of Algorithm Recommendation of Internet Information Services (hereinafter referred to as the Regulations), which will take effect on March 1, 2022. The regulation aims to regulate algorithm recommendation activities for Internet information services, safeguard national security and social and public interests, protect the legitimate rights and interests of citizens, legal persons and other organizations, and promote the healthy development of Internet information services, said an official with the Cyberspace Administration of China.
In recent years, the algorithm is applied in the political, economic and social development into the new kinetic energy at the same time, the algorithm of discrimination, "kill cooked" big data, induction algorithm caused by unreasonable application problems such as addiction also deeply affect the normal order of spread, market order and social order, to maintain security ideology, social justice and the legitimate rights and interests of Internet users a challenge. In the field of Internet information services, it is necessary to introduce targeted rules and regulations for algorithm recommendation to prevent and resolve security risks, promote the healthy development of algorithm recommendation services and improve the level of supervision.
According to the Regulations, the application of algorithm recommendation technology refers to the use of algorithm technologies such as generation and synthesis, personalized push, sorting and selection, retrieval and filtering, scheduling and decision-making to provide users with information. The national cyberspace Administration is responsible for the overall coordination of algorithm recommendation service governance and related supervision and management. The telecommunications, public security, market regulation and other relevant departments under The State Council shall be responsible for the supervision and administration of algorithm recommendation services according to their respective responsibilities. Local cyberspace departments are responsible for the overall coordination of algorithm recommendation service governance and related supervision and management within their respective administrative regions. Local departments concerned shall be responsible for the supervision and administration of algorithm recommendation services within their respective administrative regions according to their respective responsibilities.
The Regulations specify the information service specifications of the algorithm recommendation service providers, requiring them to adhere to the mainstream value orientation, actively spread positive energy, not to engage in illegal activities or spread illegal information by using the algorithm recommendation service, and to take measures to prevent and resist the spread of bad information. Establish and improve user registration, information release audit, data security and personal information protection, security incident emergency response and other management systems and technical measures, periodically review, evaluate, verify algorithm mechanism, model, data and application results; Establish and improve the feature database for identifying illegal and undesirable information, and take corresponding disposal measures if illegal and undesirable information is found; Strengthen user model and user label management, improve the rules of interest points and user label management rules written into user model; Strengthen the ecological management of the layout page of the algorithm recommendation service, establish and improve the mechanism of manual intervention and user independent selection, and actively present the information that accords with the mainstream value orientation in the key links; Standardize the development of Internet news and information services, and prohibit the generation and synthesis of false news and information or the dissemination of news and information released by units not within the scope of state regulations; Algorithms shall not be used to influence online public opinion, evade supervision and management, monopoly and unfair competition.
The Regulations specify the protection requirements of users' rights and interests of algorithmic recommendation service providers, including guaranteeing the right to know of algorithms, requiring users to be informed of their provision of algorithmic recommendation services, and publicizing the basic principles, purposes and main operating mechanisms of the services. To ensure algorithm choice, users should be provided with an option that is not specific to their personal characteristics, or a convenient option to turn off algorithm recommendation service. In addition, to minors, the elderly, such as workers and consumers algorithm recommended subject service, the regulations has been clear about the specific requirements, such as not using algorithm recommended service induction of Internet addiction among minors, safe use algorithm should facilitate the elderly recommendation service, shall establish a perfect platform for order distribution, composition and pay remuneration, working hours, rewards and punishments, etc. Related algorithms, And should not be based on consumer preferences, trading habits and other characteristics of the use of algorithms in the transaction price and other transaction conditions to implement unreasonable differential treatment.
The Provisions require that providers of algorithm recommendation services with the attribute of public opinion or social mobilization capacity shall fill in the information for filing through the Internet information service algorithm filing system and go through the filing procedures within 10 working days from the date of providing the service. Where the archival record information is changed, the alteration formalities shall be handled within the prescribed time. Algorithm recommendation service providers shall keep network logs according to law, cooperate with relevant departments to carry out security assessment, supervision and inspection, and provide necessary technical and data support and assistance.
The official in charge of the Cyberspace Administration of China pointed out that the governance of algorithm recommendation service requires the joint participation of the government, enterprises, society, netizens and other parties to promote the fairness, fairness, standardization and transparency of algorithm recommendation service, promote the upward improvement of algorithm recommendation service, and create a clearer cyberspace.