Author: Wang Guixia
"Netcom China" public account issued a notice of the "Mobile Internet Application Information Service Management Regulations (Draft)" on the 5th. "Draft" is proposed, the application provider should insist on the principle of minors, pay attention to the healthy growth of minors, fulfilling the obligations of minors network protection, strictly implement the union user account real name registration and login requirements Do not provide unprocated related products and services to underage users in any form. (Related reports see the A12 version)
The views of the National Net Trunal Office are clear, that is, all APPs must fulfill social responsibility to protect minors' rights, strictly implement the "desertifications", and must not induce over-product and services of minors. It can be seen that the regulatory authorities have further upgraded the protection of minors, which is prior to enforcing the comprehensive "anti-addiction" system, and weigh the comprehensive "defective" model today, and predict the in-depth advancement of strong supervision. APP developers, platform operators need to recognize the situation, strengthen the rectification work, and reform the business model, meet the arrival of the APP "to the addiction" era.
According to CNNIC's "2020 National Minor Internet Usage Research Report", my country's minor netizens has reached 183 million, and the Internet penetration rate of minors reached 94.9%. The current smartphone has been fully popular. All areas of society are networked, digitized, and the APP software is diversified. Operation is easy to get on, and the chances of minors are in contact with the app. However, since minors generally lack self-control, it is easy to add in the network, playing games for a long time, brushing short video is very serious, derived a series of social issues.
In recent years, the APP platform has utilized high data, artificial intelligence, algorithm, etc. The user implements depth bundle to lure it for a longer time to achieve greater business benefits. Such as mobile games, short video, live broadcast, etc., even the adults are difficult to control, often fall into the state of being fascinated, playing is a few hours, being induced by recharge, reward, shopping, etc., not to know the world Minor.
Only by minors play self-discipline, take the initiative to resist the temptation of the app, not reality. Through the joint efforts of schools and parents, you can achieve a certain degree of control, but you need to keep your child, it is also very difficult, it is easy to rebound. Previously, in order to completely implement the game anti-addiction measures, the supervision department issued the "830 new government" in the history of history, putting a "tightening" to the game platform, gaining very good results. According to the survey data, after the "830 new government" landing, the internet access has fallen to the fifth, only less than 30% of users; there are 40% of their parents to see the child's game time, 85.8% The minors have been restricted by anti-addresses.
Therefore, in order to further protect minors, we will fully prevent the network, and need to start from the root cause, the subjective responsibility of passive defense is active, strengthen the subject responsibility of the APP platform, and fully promote the app "going to add fans", change the only traffic is lifting, only commercial interest It is a business model. The business should stand in maintaining national interests and promoting the high level of the healthy development of minors, actively fulfilling social responsibility, actively changing business model, and exploring the products and services as soon as possible, exploring the legal and social morality Operation model to promote the role.
Manga / Chen Bin