A rendering of the Apple headset
Apple is expected to release its first mixed reality headset this year, focusing on augmented reality and virtual reality experiences. While many companies, including Meta, are doubling down on the metaverse concept, Apple's focus is on the opposite.
Mark & Middot; In his latest episode of Power On, Mark Gurman said he had been told "very bluntly" that the concept of a "meta-universe" was a "taboo subject" inside Apple. This is a very different strategy from companies such as Facebook parent Meta.
"When Apple announced its headset, I would have been shocked to hear the word metaverse. I was told quite bluntly that the idea that users could escape to a completely virtual world -- as they do in the Meta platform /Facebook vision for the future -- is forbidden by Apple." Gulman said.
Instead, Apple's focus is said to be on building a mixed reality headset for "an explosion of gaming, communications and content consumption", but it won't be an "all-weather device". (Author/Xiao Yu)
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