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Economic Daily comment: algorithm technology can not be used crooked

via:新浪科技     time:2022/1/10 10:01:12     readed:74

Algorithmic techniques cannot be used crooked

From the technical point of view, as long as the platform can better manage the collection of user information and prevent the abuse of user personal information, unreasonable algorithm recommendation will become "water without source". From the actual operation, the network platform should shoulder the main responsibility of the whole process in the operation of the algorithm. Algorithmic governance should be strengthened. Supervision should be strengthened through examination, filing and other links, and pre-event and systematic supervision should be strengthened.

Recently, the Cyberspace Administration of China and other four departments jointly issued the "Internet Information Service Algorithm recommendation Management Regulations", pointing to the chaotic application of algorithms. Therefore, further regulating the algorithm recommendation behavior of Internet platform has attracted attention again.

Algorithm is one of the most important parts of big data management and computing. With the development of digital economy, algorithm has become a fundamental force affecting network content distribution, service provision and resource allocation. In the face of seemingly complicated data information, algorithms to a certain extent provide a way to reshape the order. At the same time, the algorithm technology is widely used to promote the development, which not only redefines the network society, but also defines the individual in the network society by data portrait.

Specifically, algorithmic recommendation technology refers to providing users with information by using algorithm technologies such as generation synthesis, personalized push, sorting and selection, retrieval and filtering, and scheduling and decision making. By virtue of the connected property of the platform, the technology successfully goes out of the virtual space and directly affects the society or individuals, reflecting the characteristics of the interconnection of all things. Whether it is short videos, news, shopping, travel and other business areas, wherever there are users, there are algorithms. This is because the platform needs to know users' behavior habits and hobbies to recommend goods and services, and the algorithm makes such recommendation more accurate and has a higher effective density. However, this technology also raises many problems, "big data killing" is one of them. This kind of bad behavior of using algorithmic technology to "watch people unload dishes" is obviously against market fairness.

So, can we stop making algorithms "capricious" and end the "hegemony" of algorithms? The answer is yes. Because, the network is not outside the law, in addition to the "Network Security Law" "Data security Law" "Personal Information Protection Law" and other laws on the use of algorithm technology to make requirements, relevant departments related rules and regulations are also to regulate it. The new regulations issued by the four departments further put forward targeted measures to govern algorithm recommendation services.

From the technical point of view, as long as the platform can better manage the collection of user information and prevent the abuse of user personal information, unreasonable algorithm recommendation will become "water without source". The so-called "big data killing", price discrimination, information cocoon and other problems are caused by the poor management of the platform, and will inevitably disappear. At present, the relevant laws and regulations are accelerating the implementation of the development and utilization of personal information set up a "traffic light", at the same time to increase the illegal collection of user personal information behavior governance efforts.

From the actual operation, the network platform should shoulder the main responsibility of the whole process in the operation of the algorithm. On the one hand, we should take the initiative, not only publicizing the operation mechanism of the algorithm, but also providing the option to delete or close the algorithm, so as to protect users' right to know and choice, and let users decide whether to use the algorithm recommendation involving their legitimate rights and interests. On the other hand, the platform shall not set up algorithm models that violate laws and regulations or ethics, such as inducing users to indulge in addiction or excessive consumption, and shall not use algorithms to influence online public opinion, evade supervision and management, monopoly and unfair competition.

Algorithmic governance should be strengthened. Supervision should be strengthened through examination, filing and other links, and pre-event and systematic supervision should be strengthened. At the same time, regulation should be flexible and prudent, respect the law of the market, and avoid excessive intervention and one-size-fits-all regulation.

As with any technology tool, the algorithm itself is not terrible, but the technology is used in a wrong way. Optimizing algorithm recommendation service mechanism, establishing rules and regulations, and scientific governance are to solve the "worries" brought by technological development. The management of new network technologies and applications should be strengthened to ensure that they can be managed and controlled. More importantly, it should be guided by norms to make algorithm recommendation more fair and just and provide high-quality services.

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