Yangzi evening news
Recently, it was mentioned at the 2022 National Radio and TELEVISION Work Conference that a "combination of punch" should be made in the comprehensive management of culture and entertainment, that iQiyi's "You are young 3" public opinion event should be decisively dealt with, and that measures should be timely issued to strengthen the management of online variety shows. Special investigations will be carried out, and online movies and TV dramas with the theme of "idol cultivation" and "indulges" will be suspended. Special investigations will be carried out in the field of online movies and TV dramas, short videos and live broadcasts, with a view to creating a clean and healthy cyberspace for Internet culture in the Capital.
As early as September 2021, the National Radio and Television Administration issued a Notice on Further Strengthening the Management of Cultural and artistic Programs and their personnel, the core contents of which included a firm boycott of illegal artists and high salaries, and a ban on idolate-raising programs and variety shows involving the children of celebrities.
In June last year, the Cyberspace Administration of China (CAC) announced the launch of a special campaign to clean up the chaos in Qinglang. Under the call of special action, various agencies and platforms have issued rational star-chasing advocacy, star lists and star-chasing apps have been removed. Since then, all parties are actively cooperating with rice circle disorder rectification. The relevant regulatory authorities in the formal meeting for the first time publicly said "comprehensive suspension", meaning that the Qinglang action will continue to carry out urgently.
"Comprehensive suspension" to those blindly follow the trend, only the pursuit of profits regardless of the social order of capital hit, the entire industry production is also facing adjustment. Affected by its, the explosion of money to promote the birth of 59 delayed play, 118 male main fate is not good, originally scheduled to go online this year "Hao Clothes line" "left shoulder have you" "Heavenly official blessing" "Beacon fire flow gold" and other plays may be unable to file or facing modification. But that doesn't mean the fun is over. It means that the frenzied market needs to cool down, and quality work needs time to be created.
In recent years, idol form variety shows and indulged drama, master the Internet traffic password, become the wealth of capital chasing password. Under the system of "making stars quickly" based on idolatry programs and TV dramas, the culture of the fan circle, fans fighting each other and Internet violence have seriously affected the Internet atmosphere. The ranking mechanism seriously impacts the value orientation of the fan group, and "milk pouring event" and "instigation of fund-raising" occur frequently. "Chen Qing order" "Mountain river order" and other indulging subject matter explosion, indulging the network war between male fans often occupy the space of public opinion, tear open the negative gap of fan circle network violence, let the positive star to anger. The ensuing chaos has overwhelmed the entertainment industry and its audience. The personage inside course of study thinks, change drama fully opened the pink circle, the Pandora's box of flow.
And before the entertainment industry continues to appear young "flow" or senior idol "collapse event", also continues to show that the so-called "top flow idol", which is packaged by the idol to develop variety shows and indulging plays, is not a small gap from becoming the positive energy idol sought after by young people. The topic of what kind of role models young people need is left to more variety shows, how to change from traffic first to role models first and content is king.
Many variety shows have explored the industry elites of all walks of life, popularizing the professional fields and novel professions unknown to the public, making people who love life and contribute to society become "civilian stars". Documentary interview programs such as CCTV's "My Family my Country", "rescue" conversations with many elderly "people of China", feel their profound feelings of self-cultivation, family unity and the world, and bring enlightening life to young people; Henan TV is exploring traditional culture such as festival series, dance culture and "national treasure". What cannot be ignored is that the shining Chinese civilization has provided rich soil for the performing arts.
Adjust the attitude and direction of creation, there are still many innovative points to explore. For stars, they should be considered according to ethical standards and industry standards, speak according to their works, attach importance to morality and moral character, and have a bottom line, rather than focus on traffic. Just in the past year, the major revolutionary historical theme and realistic theme films and TV plays completed with a solid creative attitude have won the reputation and a win-win situation in the market, and those who seriously create are still leading the direction of the industry. Innovative variety shows like the annual Comedy Competition, which has just ended, give unknown "passers-by" a chance to shine on the comedy stage, and are rediscovered by the audience and the market. Breaking the rules of idol - forming variety shows and indulging in drama, in a clear creative environment, the audience deserves better.
Yangtse Evening News/Ziniu News reporter Zhang Nan