On January 12, Amazon Global Store China announced the brand upgrade and put forward a new proposition of "creating a new pattern of global brands". Cindy Tai, CEO of Amazon Global Selling Asia Pacific, believes that china's export cross-border e-commerce industry will move from "barbaric production" to a new stage of "intensive cultivation", the industry is still developing rapidly, and the brand is the strongest force leading the industry forward. At the meeting, she also stressed many times that she hoped that Chinese sellers would sink their hearts and think about how to go on the road to building a brand in the future.
In response to the previous storm of Chinese seller suspension, Amazon once again responded, "If some brands and sellers have serious violations and violate the rules many times, while ignoring the warnings we have issued to them, then we will no longer cooperate with such sellers." He also said that the investment threshold has not been raised, "as long as it is eligible for compliant sellers can operate." ”
Cindy Tai also revealed the development of Chinese sellers on Amazon in the past year, "In the past year, the number of new sellers in China has continued to maintain double-digit growth, the number of Chinese sellers with sales of more than $1 million has increased by more than 50% year-on-year, and the number of Chinese sellers with sales of more than $1 million for the first time has increased by more than 20% year-on-year." ”
According to public information, Amazon's global selling mainly helps sellers develop export business and expand the global market. Since its entry into China in 2015, hundreds of thousands of Chinese sellers have joined, and 17 overseas sites are currently open to Chinese sellers. (Text | "Finance and Economics" Weekly Liu Xueer Editor | Chen Fang)