On January 13,Canon Zhuhai Co., Ltd. announced that due to the shrinking global camera market and the impact of the epidemic, the company will cease production and negotiate compensation with all employees.Established 32 years ago, Canon Zhuhai Co., Ltd. has come to the end of its life.
As a world-renowned brand of user-friendly cameras, Canon has many low-priced products, so its audience is wide and sales have been good. When Xiaolei learned shooting by himself, he bought a Canon camera. Now Canon Zhuhai Co., Ltd. is closed. It is mobile phones, not other camera companies, that beat Canon.
In recent years, mobile phone manufacturers have taken the shooting performance as the main selling point, and the competition is becoming more and more fierce year by year. Each one is more fierce than the other, such as 100 million pixels, 1-inch outsole and 10x hybrid optical zoom. The mi 11 Ultra is even officially announced as a SONY Black card.
This is not to say that the shooting effect of the phone has caught up with the DSLR. The shooting effect of the 10,000 yuan phone is not as good as that of the 3,000 yuan DSLR.The problem is that for the average user, the camera is already pretty good, they don't need an SLR at all, and the built-in beauty effects and post-processing are much better.
In the eyes of ordinary consumers, cameras are almost tears of The Times, only suitable for those professionals and photography enthusiasts. Indeed, the global camera industry as a whole has seen a sharp decline in sales in recent years, with smaller mirrorless cameras doing just fine, but SLRS doing just as badly. Hasself, the high-end camera brand that once featured in Jay Chou's music videos, has even been acquired by DJI.
It is worth mentioning that this year, major phone manufacturers in the field of photography in the phenomenon has decreased, the Mi 12 Pro uses SONY IMX 707, in fact, huawei P40 Pro two years ago IMX 700 modified from RYYB to RGGB. The OnePlus 10 Pro's main camera is IMX 789, the same as the previous generation, and the ultra Wide Angle main camera is downgraded from IMX 766 to JN1.
Brands have given up on mobile photography this year, perhaps because of the high cost of mobile photography. But regardless of the attitude of handset manufacturers, the best days of cameras are likely never to return.