On January 13, the "2021 China Internet Advertising Data Report" was officially released.
The report said that in 2021, China's Internet industry will benefit from the growth of endogenous demand.The entire industry achieved advertising revenue of 543.5 billion yuan, a year-on-year increase of 9.32% compared with 2020.
However, the growth rate of advertising revenue has been declining, and 2021 is also the first time in the past five years that the growth rate of Internet advertising revenue has fallen below 10%, reflecting the saturation of the demographic dividend.
The report also released the ranking and scale of China's Top 10 Internet Advertising Revenue Companies in 2021.
The chart shows,Alibaba ranked first in the list, and ByteDance ranked second, with both of them having advertising revenues of more than 100 billion yuan.
The third and fourth places are Tencent and Baidu, respectively, with revenues between 50 billion and 100 billion yuan.
The fifth to eighth places are concentrated in the range of 10 billion to 50 billion, which are four companies: JD.com, Meituan, Kuaishou and Xiaomi.
The last to squeeze into the top ten of the list are Weibo and Pinduoduo, with advertising revenue of less than 10 billion yuan. Among them, Pinduoduo squeezed out Qihoo 360 to enter the top ten of the list.