Recently, the Volkswagen Group released a sales report.
According to the data, the Group's global deliveries fell by 4.5% to 8.88 million units in 2021, the lowest since 2011.In China, the largest market for the masses, its performance is also difficult to satisfy.
In 2021, volkswagen group delivered 3.3 million new vehicles in China, down 14% year-on-year.In 2019, Volkswagen set a sales record of 4.23 million vehicles, and 2021 is the lowest sales volume of Volkswagen Group in China in the past 8 years.
In terms of luxury brands, Audi delivered 701,300 vehicles in China in 2021, down 3.4% year-on-year from 726,300 units in 2020.
Volkswagen's ultra-luxury brands Porsche, Bentley and Lamborghini performed better, reaching new sales volumes, up 7.5%, 40.0% and 54.8% year-on-year, respectively.Among them, porsche's cumulative delivery volume in China in 2021 was 95,671 units, an increase of 8% year-on-year, and China is still the world's largest single market for Porsche;
For sales to a new low in nearly eight years, Volkswagen Group China CEO Feng Sihan explained: 2021 is one of the most challenging years since we entered the Chinese market.
We have a considerable order volume, but the shortage of chips has prevented our capacity from meeting customer demand.The closure of our OEMs and suppliers' factories due to the COVID-19 pandemic has exacerbated the lack of capacity and caused us to lose some market share.
From Feng Sihan's speech, it can be understood that the main reason for Volkswagen's low sales in China is "lack of core", but the deeper reason is also related to the decline in Volkswagen's domestic automobile competitiveness.
In 2019, when there is no lack of cores, Volkswagen's sales in China have begun to decline year after year. In 2019, it sold 4.23 million units; in 2020, it sold 3.85 million units, and in 2021, it came to 3.27 million units.
In stark contrast to Volkswagen's endless decline, it is the strong rise of China's own brands, the passenger car camp,Changan Automobile sold 1.19 million units, up 22.3% year-on-year; Great Wall Motor sold 1.04 million units, up 18.2% year-on-year; Chery Automobile sold 865,000 units, up 36.8% year-on-year; ANDI Automobile sold 734,000 units, up 74.8% year-on-year.
Moreover, during the 2021 auto show, almost all of them are domestic independent brand exhibitions, domestic explosive new cars are launched continuously, while joint venture brands such as Volkswagen, Toyota, and Honda have almost no new models, and they are generally replaced by hot-selling models, and the decline in market competitiveness is also the primary factor that they have to pay attention to.