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Exposure Apple Apple TV + will make big sports live content, spend billions of dollars in the next 4 years

via:IT之家     time:2022/1/15 20:02:46     readed:88

IT Home January 15th news, according to Macrumors, Apple is "actively looking for" potential transactions based on the new report of the investment company WEDBUSH, so that it can play sports live broadcast on its Apple TV + streaming Content to greatly improve subscribe users.


In this investor description, Wedbush analyst Dan Ives said that Apple decided not to buy a movie factory for the time being, which clearly indicates that it is now deemed that the sports live program is regarded as a key part of its future success to expand its The audience of video streaming media services.

Since the beginning of the digital stream service, Apple does not provide details about the number of Apple TV + users, but Wedbush is estimated that in about 45 million viewers, Apple TV + has approximately 20 million paid users, and the rest of the users are buying other apples. Free trial is performed when the product.

This is only a small part of the number of subscriptions of Disney + and Netflix. After understanding this, Apple is apparently "preparing to spend billions of dollars in sports live content in the next four years" to promote the future growth of Apple TV +, making it a key profit in its emerging service ecosystem. Growth engine, the ecosystem has won an annual income of $ 80 billion in the previous fiscal year.

"As Apple spends $ 7 billion every year, it has approximately 200 billion in cash on its balance sheet, we believe that the company is preparing to bid some upcoming sports package to sign / sign / Continue. We noticed that in the next four years, Apple may participate in the bidding sports package (in some identity / semi-exclusive): NFL (Sunday Night Ticket), Big Ten, Pac 12, Big East, Big 12, Other NCAA Sports Packages (2024 TIMING), NASCAR and NBA / WNBA. "

IT House learned that Apple TV + does not provide support for any form of television live, only provides access to on-demand TV and movie content, so Apple will need to create a new sports TV Live part.

Earlier this month, the "New York Post" reported that Apple has discussed a potential transaction with the American Professional Baseball Great League, which will broadcast MLB competition next season, which will be a world of sports live content. Major attempt.

At present, Apple TV lacks opportunities for sports live, which is still a serious vulnerability in Apple TV shows, because competitors such as Amazon have already have established transactions. For example, Amazon's 20-game British football game live broadcast will return in 2022/23 season, and the company has signed an agreement, starting to play "Thursday Football Night" competition from this fall, and pay more than 10 Yili dollar authorization fee.

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