Phoenix network science and technology news on January 17, Xiaomi Group announced that its communication service brand Miui mobile brand upgrade, new brand identity and launch a new brand positioning: committed to become a communication service brand to let users worry and save money.

It is reported that Xiaomi Mobile, founded in 2015, is a Chinese private telecom operator brand (virtual operator). By the end of 2021, Xiaomi Mobile had served 5 million users. At present, consumers can enjoy efficient and convenient services such as one-click phone card acquisition, easy reading of tariff packages, self-service management on the whole line, including card opening, network withdrawal and package switching.

In China, the number of new and new card users is approaching 100 million every year, and the personal communication market is worth 10 billion yuan. Yang Jinhong, general manager of Xiaomi Mobile, believes that "the personal communication market is still the foundation for development, while the Internet of Things will become a new channel for the industry's development".