Titanium media Note: "Pathway 2022" is the topic of titanium media year-end planning, inviting TOP entrepreneurship leaders in various industries to review the industry changes and enterprise growth in the past year, while talking about new logic, looking forward to 2022. This article is the "Route 2022" section of Xu Qi Dialogue, President of China, President, China, and the following is the future outlook of the industry.。
If you use a word to describe the mobile phone industry in 2021, it is "Volume". The global economy is sluggish, the epidemic continues to be unstable, coupled with industry lack of core, global mobile phone market growth, and the domestic market continues to fall.
According to Digitimes Research Research and Statistics, the global smartphone shipments in 2021 were reduced in two seasons. The total amount of 700 million, the annual shipment was approximately 1.32 billion units, only 6.1% annually.
At the same time, according to the "winning smartphone market change users" report released by the market research institution, in the mature market, 95% sales came from the transmissions, which means that in the smartphone sold in mature markets, only 5 % Is the first buyer. And the report also pointed out that the UK population has a cycle of 38 months, and the United States is 41 months, China is 28 months.
At the same time, due to the market opportunities of objective reasons, coupled with some brands of return, industry pattern in reconstruction. Each brand competition is fierce and is in the direction of high-end products. The competition in the mobile phone industry has entered another white-hot stage, and the rhythm of the new machine is fast, and the product iterate is fast.
With the promotion of 5G worldwide, the global 5G permeability continues to increase, reaching 37%, can also see some new vitality in the industry. Under all things, more and more mobile phone brands are adding AIOT track.
For RealMe, 2021 is a year that transcended growth: its global mobile phone sales exceeded 60 million units, with an anti-growth of 50%, and became the world's fastest 10 billion sales mobile phone brand, be among the world Six smartphone brands, and reach the top five in the industry around the world.
Not only that, in the domestic and European double battlefield, Realme welcomed the outbreak: The Chinese market completed the annual sales target in advance, and the European market was steadily TOP5 in 2 consecutive quarters. Behind these achievements, RealMe startups have been unchanged for three years: Let more young people in the world buy products with grade performance and trend design with reasonable prices.
In the future, Realme will position itself in the role of "5G Pioneer" in the world, continue to work hard towards the direction of "the science and technology tide name" that is the most popular young people, and tilting more resources to high-end technology exploration, create Young high-end flagship products.(Editor | Tang Zheng)