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The biggest acquisition in the history of the game! Microsoft is 68.7 billion US dollars to buy blizzard lazy microsoft

via:澎湃新闻     time:2022/1/19 8:02:13     readed:174

Microsoft will acquire Activision Blizzard at $ 68.7 billion, which will become the largest acquisition in the history of the game industry.

Microsoft issued a statement on January 18th, will purchase vision blizzard at a full cash of $ 95 per share, and 45% discount on the 4th day of the Victorious Blizzard, including the net cash of moving blizzard, the transaction value 687 One hundred million U.S. dollars. Reuters said this is a biggest transaction in the history of the game industry.

Microsoft said that after the completion of the transaction, Microsoft will become the third game company globally, second only to Tencent and Sony. The acquisition will accelerate the growth of Microsoft games in mobile, PC, gaming machines, and clouds, and will benefit Microsoft to construct a metacular universe.

Transactions will help Microsoft "Yuan Universe"

Official website information shows that the headquarters of St. Monica, California, San Monica, is mainly from three subsidiaries: Diagrand, Blizzard Entertainment and KingDigital Entertainment (hereinafter referred to as "King"). Microsoft said in the statement that at present, moving Blizzard has nearly 400 million monthly active players in 190 countries or regions.

"Wall Street Journal" has previously reported that Sony is the largest customer in Diachu in 2020, Microsoft is its fourth largest customer, and the contribution rates of the moving blizzard income are 17% and 11% respectively.

Microsoft will acquire representatives of King of Victoria Blizzard and its subsidiaries, including "World of Warcraft", "Diablo", "Watching Pioneer", "Call of Duty" and "Candy Legend".

It is worth noting that after the purchase of moving via blizzard, Microsoft will also force mobile games.

Microsoft said in the statement that mobile phones are the largest segments in the game, and nearly 95% of players around the world are playing mobile games. Microsoft and moving blizzard will allow players to enjoy the game such as "Aura" and "World of Warcraft" anytime, anywhere. Diamato Blizzard has been successful in the mobile game field with "Candy Legends", which means that Microsoft will achieve rapid growth in this area.

In terms of management architecture, Bobby & Middot; Tiki will continue to serve as a via blizzard, which has been in charge of Blizzard for 30 years. After the transaction is completed, the moving blizzard will report to the Microsoft Game Department CEO Phil Spencer.

Microsoft pointed out that the transaction has been approved by Microsoft and Motive Blizzard Board, and is also subject to regulatory review and the vocabulary shares. The transaction is expected to be completed during the 2023, and will increase the earnings per share under non-confirmation accounting standards after completion.

It is reported that Microsoft 2022 fiscal year (as of September 30, 2021) The game sector revenue is nearly $ 3.6 billion, with hardware sales growth, mainly due to the sales of game hosts.

Reuters said in the report that the game demand during the epidemic, the "Watching Pioneer" and "Call of Duty" and "Call of Duty" and the "Call of Duty" and "Call of Duty" and "Call of Duty" will make Microsoft's Xbox game platform more competitive.

According to the New York Times report, this transaction will help Microsoft establish their dominant position in the metacular. But it also challenges government regulators because they all want to limit the giant company.

Diagonal snow

In recent years, the troubles of moving blizzards have been increasing. The New York Times said that since the auto-dependent Blizzard has been prosecuted in July, the company's share price has fallen by 27%.

In July last year, the California Housing and Employment Security Bureau (DFEH) accused of a serious gender discrimination in the moving blizzard company, and later the company fell into a turmoil. Many blizzard executives have leaving the company, including the former World of Warcraft Senior Creative Director Alex Afrasiabi, Blizzard Entertainment Vice President J.ALLEN BRACK and other blizzard entertainment, "Diablo 4" game director Luis Barriga and "Watch Pioneer 2" CHACKO SONNY, Vice President of Producers and Blizzards.

On September 27th, the moving blizzard announced the reconciliation of the US Equality Employment Commission (EEOC). In the terms of the agreement, moving Blizzard said, will set up $ 18 million (about 1.16.2 billion yuan) fund to compensate for eligible employees.

For the remaining amounts that are not used for compensation, moving Blizzard will be used in the field of electronic games and technology, enhanced women's status, improve sexual harassment and gender equality in related fields.

According to the "Wall Street Journal" reported last November, the moving blizzard CEO Bobby & Middot; Cotik has said that the company's senior management personnel, if he fails to solve the cultural problem of this game giant, will take into account the company .

According to the Washington Post, in December last year, at least 200 movement of Blizzard participated in the strike. According to relevant people, the strike did not determine the end date, the reason was related to the pre-gender scandal, while a large-scale strike Make the products of moving blizzard frequently fail and vulnerabilities.

"Wall Street Journal" quoted the familiar person, since July 2021, moving Blizzard has been fired or opened out of more than 30 employees, and punished another 40 employees. This is the electronic game giant to resolve Part of the actions taken by the allegations of our sexual harassment and other improper behavior.

Recently, the game industry M & A is frequent. Just last week, "Grand Theft Auto" (GTA) series of game manufacturers Take-TWO Interactive said it will acquire Zynga in a $ 1.14 billion cash plus stock, the latter is a popular mobile game "Farmville" developer. This is also one of the largest acquisition transactions in the history of the game industry.

As of press, Microsoft fell 1.01%, reported 307.07 US dollars / shares; moving flizzars rose 30.08%, and reported $ 85.06 / share.

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