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Premium 45.3% Microsoft Guarantened 68.7 billion US dollars to acquire moving flights PK Faces compete for content production faucet

via:21世纪经济报道     time:2022/1/19 11:05:08     readed:175

Southern Finance Full Media Reporter Jiang Yue Shanghai ReportOn the evening of January 18, Beijing, Microsoft announced that it plans to acquire game development and interactive content issuance of the $ 68.7 billion in Activision Blizzard. Microsoft said that this will add brick tiles to the construction of the Yuancai.

Microsoft and moving Blizzard are listed on Nasdaq, while Microsoft's bid is equivalent to $ 95 for each movight blizzard. This is more than $ 65.39 per share on January 17th. After the news is released, the moving blizzard is on the opening of approximately 30%, and the line pulls the price to $ 80 per share. However, since this transaction is expected to be completed in 2023, investors need to pay time costs.

With office software, cloud service well-known Microsoft, in recent years, it has been operated in hardware development, especially in the "Yuancos" related to the head-wear display equipment in the market leading position. It is worth noting that the rename Meta's Facebook, not only with Microsoft's head to display the competition of the device, but also in the near future. Microsoft's acquisition of moving blizzard, and is therefore considered to compete with Facebook, competing in the faucet in the Yuancai ecology.

Why buy a game developer?

Diamato Blizzard is a world-renowned game development company, several industry mergers, is currently one of the global game development faucets. Microsoft has a game team, but after the acquisition of moving blizzard, it will become a third-largest game company that is second only to Tencent and Sony.

Microsoft is hard to hide the optimistic attitude of the game business in this acquisition. Satya Nadella, Chairman and CEO of Microsoft: "Game is the most dynamic and exciting category in all platform entertainment today, and will play a key role in the development of the Yuancai platform." He also said that Microsoft is In-depth investment in world-class content, community and clouds to create a new era of games.

Microsoft also emphasized the importance of mobile games. The company said that mobile games are the largest market segment, nearly 95% of game players around the world like mobile games. Microsoft revealed that it is interested in adaptation of the flagship game "Aura" and "World of Warcraft" in the two companies.

Headquartered in Santa Monica, California, USA, is one of the world's most well-known game developers. Formerly a moving company, in 2008, the Female Company Vivendi, who has acquired Blizzard, and acquired King Game Company, developing "Candy Crash" in 2015. Through acquisition, many popular global games are now included in the "Diagonal Blizzard" company, such as "Call of Duty", "World of Warcraft", "Star Competition", "Stone Legend", "Watching Pioneer".

The financial situation of moving blizzard is also very healthy. From 2018 to 2020, the company's total revenue reached $ 7.5 billion, $ 6.489 billion, 8.086 billion US dollars, and the total revenue of 12 months ago, 202 months ago reached a new high, returnholder shareholder Net profit reached 2.644 billion US dollars. As of the end of the third quarter of 2021, the net cash on the company's account reached $ 6.37 billion.

This large-scale transaction has been approved by Microsoft and Motivation Blizzard. The transaction is expected to be completed during the 2023 fiscal year.

Status with Meta compelling

At the end of October last year, the Facebook Company, which was originally known for the development of social networking, suddenly announced that the rename Meta, and said that the future will operate in the "Development Yuancos". After that, Meta's metacular path continues to expose, including the company's software development for virtualized video conferencing, hardware development of head-wearing display devices, in fact, there is also a vigorous development of game content. This is almost in many business "narrow" almost many business.

On the virtualized video conferencing software, Meta vigorously develops Horizon Workrooms, wooling zoom, Microsoft, vigorously develops Teams and Mesh; on the headset display device, Meta reduces the price of flagship products Oculus Quest 2 to $ 299, selling in the world 10 million units, and Microsoft's Hololens has maintained the best reputation.

The Southern Finance and Fully Media have reported that META has also vigorously develops game content in the near future. In the past two years, META not only has also vigorously acquiring VR (virtual reality) game studios, but also actively provides development tools for game developers. NEWZOO Game Market Analysis Supervisor Tom Wijman has previously stated that the truly outbreak of the VR game market requires the cooperation of the hardware market. He explained: "The VR market is in two difficulties: consumers only see the quality VR content, will be willing to buy heads; while the game developers only see the number of installations of VR hardware increases, they are willing to make greater in content. Investment. "

Microsoft obviously can't sit on Meta's game content, after the purchase of moving flight, it will immediately become the world's third largest game operator second only to Tencent and Sony.

Microsoft Universe hardware technology leads

In terms of the construction of Yuancai, Microsoft has both software and hardware development capabilities. In recent years, Microsoft's head wearing display equipment HOLOLENS is quite hot. In addition, Meta, HTC, Valve, Samsung, Sony, etc. have been involved in the development of head wearing display equipment, and there is another news that Apple's Yuancai equipment will be released in the second half of this year. Price or will exceed $ 2,000.

In many yuan universe equipment, head wear display devices are currently more popular. Such devices combine the nearing display screen, a perceived device, or a VR (virtual reality) function, or AR (enhanced reality) function.

In the morning, Shenzhen Nad Optics founder Peng Huajun said to the Southern Finance and Finance Media reporter that the head wearing equipment creates an enlarged virtual image by refraction of the screen, and expanding the angle of view, giving people the screen size, thus Form "immersion". "Exercise" has also become the main selling point of many head wear equipment developers.

Compared with the competitors, Hololens is not a consumer electronics of prices, 2021 Hololens 2 Industrial Edition is expected to be 38788 yuan, which will be available in industrial training, dangerous environments Monitoring operation, etc.

However, Meta's Oculus Quest 2 is a more daily consumer market. This product is also a major "explosive model" in Christmas 2021. Since the launch of the product since October 2020, it has sold more than 10 million units. This product is priced to $ 299, mainly for entertainment purposes such as games, viewing.

Currently, Apple has not launched any VR or AR product. Recently, there is a supply chain channel news that the market is expected to wait until Apple's "Yuancos" new product is available in the second half of this year. Market analysis speculation, Apple will target the game area, position new products as "game developers" and may work with film developers to create more content that can be viewed on VR devices.

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