IT Home January 20 news, Today, Tesla official micro signal, why do Tesla does not advertise? In the billboard, APP pop-up, TV, computers, tablets, and email advertising are not seen in Tesla. You will only see Tesla Tesla in the street charging pile or store.
Tesla said that not talking in the billboard, talking with the facts, reputation, etc.
Tesla CEO Mask said, "Our energy will pour it in promoting the performance of Tesla products, because we believe that the best way to sell products is to let everyone pass."
Buying a traditional fuel car, the owner must not only pay for the technical and crafts, but also for the street "see you can smell", but the owner should pay for the advertisement? Tesla believes that when the product is good, people will take the initiative It is recommended that it, cut everything that is not related to consumer interests, and will focus on R & D production after nearly 0. Let the product become better advertisements.
Tesla said that technology is a better endorsement! "Spokesperson" can add points in brand exposure, but unable to turn mediocre products, become a hot single product, better quality and technology, is feedback Consumers must choose. After the advertising marketing is nearly 0, Tesla is developing innovation and reminding the car.
Tesla CEO Mask said, "Direct mode makes us can interact with the lubber, let consumers decide before buying a car, learn more about the car from Tesla products experts. Product experts do not have commissions, never urge you to buy car."
What is more complicated marketing, consumers really understand? Tesla seems to have an intuitive experience, more important than 100 advertisements, let "product experts" help every entry consumers in explanation and actual feelings , Detailed understanding of model information. Let the "one-stop" service give the owner more professional, transparent, and wisdom. Experience, it is the no choice for promoting products and services.