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With the improvement of genuine consumption, copyright ecology is perfect, pay member service is already an important source of video audio-visual manufacturers' income.
For example, QQ music, some VIP songs such as Jay Chou, Lin Junjie, etc. The songs of Lin Junjie are not open to ordinary registered users, and even audition is only very short.
However, near-Japanese feedback, QQ Music has started testing the advertisement for free listening songs in some invited people, and needs non-green diamond non-pay package users.
Screenshot shows that watching 15 seconds can listen to songs for 30 minutes, including the full version of the full version of the members only.
Previously, Tencent was announced in August 2021 to abandon the exclusive authorization of music. However, as of now, Jay Chou's songs still failed to visit Netease cloud music.
QQ music internal test free listening song mode
According to Blue Whale Finance, Many User Feedback, QQ Music has launched advertising free listening songs for some non-green diamond / non-pay package users from October 2021.
The free listening model of netizens showed that the invited participation of users should participate in natural people with complete civil capacity (minors need to participate in their legal guardians), and are non-green drills / Non-pay package users. The green diamond / pay package will be opened during the free listening song, and the free listening model is automatically exited.
Invited to participate in the test user can enter the free listening song mode through the QQ music app, and the input mode means that the user has read, understands and agrees to the usage rules.
QQ Music said, first, users choose to turn on the free listening song mode, the representative agreed to use the QQ music process, it will see the commercial advertisements or other types of commercial information in various ways, including but not Limited to: open screen advertisement, column advertisement, button advertising, floating advertisement, pop-up advertisement, suspend advertisement, information flow advertisement, audio advertisement, etc., and future advertising forms that may appear according to Tencent business arrangements.
Second, after the user chooses to turn on the free listening song mode, you can listen to the full version of a specific member song during the free listening to the song, that is, when you have not opened a member, you can listen to 30 seconds / 60 seconds of songs, enter the free listening song You can listen to the full song, but does not include digital albums, digital music singles, membership, and readers, etc., the user knows that the songs that are partially free listening to the scope of interest may require additional payments or members. The specific free listening song range is subject to song page tips.
Again, if the user wants to withdraw from the free listening song mode, you can close the exit by "My-Free Picture, Close Free Mode", and exit it, if you exit, you will be empty, you will be able to listen to songs, if you want to re-open it, you can still " My "page is turned on via the free mode entry.
Finally, QQ music is free to listen to songs for natural duration. From acquisition, the user needs to use as soon as possible during the validity period, and the time countdown end will automatically exit the free listening song mode.
Previous Tencent has given up
Music copyright exclusive authorization
On July 24, 202, the State Market Supervision Administration is notified, and Tencent Holdings Co., Ltd. is ordered to cancel the exclusive copyright of online music.
Tencent announced in the evening of June 31, 2021, and abandoned the exclusive authorization of music.
Tencent said in the announcement that as of August 23, 202, all the upstream copyright director of the exclusive agreement has been sent, inform it that it is necessary to decompose on schedule, where most of the exclusive agreements have been contracted.
In addition, abandoning the right to exclusive exclusive authorization in the exclusive copyright of music (exclusive to independent musicians for more than three years), except for the exclusive existing time of the new song, exclusive, from 30 days, upstream copyright The party can be licensed from other operators and do not investigate the relevant copyright owners to authorize the relevant responsibilities arising from other operators.
Tencent also said that on the basis of strict implementation of the "Decision", it will continue to work with the upstream copyright party in a non-exclusive way, and negotiate with the upstream copyright party in non-exclusive cooperation.
At the time, the first one of the netizens was "Zhou Dong's", "because Tencent Music has always been exclusive copyright of Jay Chou's song.
However, as of now, Netease cloud music still can't hear Jay Chou's song.
Edit | Section Wang Jiaqi Yiqijiang
Profight | He Xiaoxi
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