Phoenix Network Technology News (Author/ Jia Nan) January 21 news, Apple released the 2022 Tiger Year New Year short film "Comeback" today, the short film directed by "Steel Piano" director Zhang Meng, filmed through the iPhone 13 Pro,It tells the story of a father and son and his villagers to create internet celebrity attractions and shoot Martian movies.
Since 2018, Apple has invited well-known directors and actors to use iPhones to create New Year short films on the eve of the Chinese New Year for five consecutive years, and the content themes are also around family, reunion or New Year. Unlike previous years, this year's "Comeback" style is more witty and humorous. The film starts from the perspective of a son with a broken dream in the movie, and conveys the energy of persistence and faith by shooting a Mars movie with the villagers in order to save the village and make the village an Internet celebrity attraction with his whimsical father.
In the story, the father and son represent the different attitudes of the two generations to their dreams: the son was injured in the film, the dream was shattered and returned home; the father was full of enthusiasm for the dream of revitalizing his hometown, and slowly regained his son's enthusiasm through filming. The whole film conveys people's persistence in their dreams and their love for their hometown.
This year's short film is still shot by the iPhone 13 Pro, and the filming director of the film, Luo Dong, also said in an interview that through the iPhone 13 Pro's movie mode, macro mode and other functions, as well as the iPhone's excellent stabilization and portable volume, they have achieved many more complex shots in traditional shooting, making it easier to cope with bad shooting weather. Luo Dong revealed in the interview that in the initial creation, the team was designed according to the lens language of the film, and the film mode also helped them better express their emotions, Luo Dong said: "The change of focus is also a change of emotion. ”
Even the surface of Mars in the movie is achieved by shooting the bottom of the pot in the macro mode of the iPhone; props such as the Mars rover are also filmed through the model of the real-life macro shooting.
In the behind-the-scenes footage, you can also see that many of the motion shots are done by fixing the iPhone to the car or holding it, "when thinking in the language of the movie, the iPhone brings a new idea", Luo Dong mentioned, "because the iPhone is too small to be placed in any place", so it can also have better flexibility when creating.
As Apple's fifth Chinese New Year film, "Comeback" conveys the love for their hometown and encourages people to stick to their dreams. Looking back at past videos, it can be seen that Apple's New Year videos are becoming more and more rich in emotional communication, and the shooting equipment is becoming more and more simple. It is also a way to encourage everyone to hold up their mobile phones anytime and anywhere to record their lives and create content, so that people can better chase their dreams.