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Douyin push incentive plan: carry forward China's excellent traditional culture

via:网易科技     time:2022/1/26 20:03:44     readed:243

News on January 26, yesterday, Douyin Live announced the launch of a high-quality anchor incentive plan, the first phase of investment of tens of millions of traffic, tens of millions of cash, to help the development of high-quality anchors, carry forward the excellent traditional culture.

At present, it has opened applications for some anchors in the seven major content categories of folk songs, bel canto, ethnic instruments, Western musical instruments, ethnic dance, classical dance and contemporary dance. It will be opened to more categories in the future.


According to reports, in addition to providing rewards for tens of millions of flows and tens of millions of cash for anchors who meet the requirements, the platform will also provide official promotion seats, exclusive gifts and stickers, official live training and other operational services.

It is worth noting that the incentive plan sets a strict professional threshold for anchors.Anchors need to go through professional ability assessment, and the proportion of live professional content also meets certain requirements in order to receive rewards.

In terms of professionalism, the anchor must pass the live broadcast standard examination and upload a 3-minute talent video for professional evaluation; the platform has also made certain requirements for the professionalism of the live broadcast content, taking the national dance as an example, the anchor should meet the professional norms in terms of dance posture, repertoire, and service.

At the same time, in the effective start of the last 7 days, the hourly professional-related performance time of a single live broadcast should be no less than 10-30 minutes. Taking folk songs as an example, the hourly folk song performance of a single live broadcast requires no less than 30 minutes.

The person in charge of Douyin Live said,The original intention of launching the high-quality anchor incentive plan is to promote the production of high-quality and professional live broadcast content through platform rewards, so that the inheritors of excellent traditional culture and art practitioners can get better returns.

translate engine: Bing

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