By Pu Shiyu
Meta's virtual reality division has changed its name from Oculus to Meta Quest. The Oculus official account has been renamed Meta Quest and says that "the name has changed, but the mission has not."
Oculus was founded in 2012 as a maker of virtual reality headsets and was acquired by Facebook (now Meta) in 2014. "Mobile is the platform of today," Facebook CEO Mark Zuckerberg said in the announcement. "Oculus is preparing for tomorrow's platform." Some media commented that Oculus could be the Apple of virtual reality, and Oculus could pave the way for the next social era.
As it turns out, Zuckerberg's "preparing for tomorrow" is not a waste of time.
The Oculus Quest 2 headset went on sale in September 2020 and quickly exploded the market with a price tag of $299 (64GB). Meta sold 10 million Oculus Quest 2 units on November 16, 21, according to Qualcomm CEO Cristiano Amon. Meta brands accounted for 62% of Steam VR hardware, while Quest2 accounted for 36.32% of innovation. In terms of head display, Meta's Quest2 share now stands at 36.32%.
Given the high market share, there were voices saying that "the name change would be a SEO disaster" and that some users would still search For Oculus rather than Meta Quest.
With the concept of the metasverse exploding, many tech companies are betting on the VR track.
SONY has announced the latest news about the Play Station VR2, and Apple has a lot of patents around VR/AR. In China, tech companies such as Bytedance, Tencent and Alibaba are making a lot of moves on the VR circuit. 36 krypton exclusive reported at the moment, byte acquisition of Pico, Tencent acquisition of black shark and other news, are the giant layout of the meta-universe of action.
The "immersion" emphasized by the meta-universe relies on a terminal device as a connection interface to achieve, and the functions and features of VR head display are obviously perfectly fit this need.
VR technology gave birth to the meta-universe, but VR is not equal to the meta-universe. According to Shenyang, executive director of the New Media Research Center at Tsinghua University, the meta-universe is a new type of Internet application and social form that integrates many new technologies. In today's complex context, the meta-universe has been given more meaning, and VR games may be just one of them.
Since Facebook officially changed its name to Meta on October 28, 2021, the company's goals have been fully "metasomatosis". It is obvious that Oculus should rebrand its hardware, accounts and software to meet the company's goals. As the official said, "The name is changed, but the mission remains unchanged", the hardware and software of the device will not be changed subversive. With & have spent Facebook Like the name change, Oculus also shows the determination of strategic transformation. (