The 24th Winter Olympic Games (hereinafter referred to as the "Beijing Winter Olympics") China's national team athletes are released, and it is the largest Winter Olympics in the history of China's sports delegation.
On January 30, Weibo disclosed that 176 Chinese national team participants have all opened Weibo, with a settlement rate of 100%. During the Winter Olympics, these athletes will share the feelings of the game on Weibo and interact with users. Behind these athletes are active on the platform, the microblogging sports ecosystem is more complete, which allows the athletes to show their idols, which can make users touch their idols.
At the end of 2021, Weibo became the "China Ice and Snow Culture Promotion Media Partner" in the Winter Transport Center of the State Sports General Administration, 21 China Ice and Snow National Team has all settled in the Weibo platform. During the Olympics, in order to facilitate the user to find a favorite athlete, the Weibo platform sets a one-button payment function in the topic page. Users only need to search for # 一 Pay attention to China Winter Olympics Weibo #, you can find the corresponding athlete.
Athletes relied on strength to become a new idol of Weibo users. Before the Beijing Winter Olympics started, some athletes had more than one million attendances and personal charm fans with the past. Winter Olympics Short Travel Slip 500m Champion Wu Dajing's fans have exceeded 8.83 million, and the four-time Winter Olympics freestyle skier Xu Meng Tao's fans exceeded 2.5 million, ski genius Girl Gu Ling is also relying on his personal The charm receives millions of fans in Weibo.
20 days of countdown, a record short film called "winner fearless" spread in Weibo. The film was described in the tone of the protagonist Yayobo. She realized the breakthrough of the Winter Olympics medals in 1992. In the film, Qiao Bo, Yosho, and the 00 post-dialogue, which reflects the shipping of China's ice and snow sports project, and makes the topic of the # 乔 波 爱 跨 跨 对 对 # 的 登 热. The topic reading volume has more than 50 million, and the people and other media and the Ministry of Foreign Affairs, Zhao Lijian, etc. Weibo V.
At the same time, Weibo also recorded the wonderful moments of Gu Ling's game and daily training. In practice, the topic has become the focus of Weibo users discussions.
Superphralic community has become one of the important ways of Weibo users onlookers and discussion athletes, and becomes user feelings atmosphere atmosphere, which is the main battlefield for athletes to cheer. Weibo will "Winter Olympics" as a separate recommendation column, and in accordance with athletes and teams, it is convenient for users to search and pay attention. In the overturowth, Weibo will also increase the "annihilation" "Surprise Egg", "Surprise Egg", "Surprise Egg", "Remote Egg".
The event has not yet begun, and the Weibo platform has started their "chasing star" journey. Wu Dajing's "Mirror" (his superphoni powder "updated on the platform and his related news reports, imaging materials, and Wu Da will release dynamics from time to time. On January 29th, he has released the Chinese Ice and Snow National Team to watch the graphic of the flag ceremony, expressing the wish of the Olympics. He wrote "I expect that all of us can take the best in the game, play the best record, realize the dream of the heart, no regrets."
In addition to this group of athletes who are actively preparing for the Winter Olympics, a large number of active and retired winter project athletes are gathered on the Weibo platform. Han Tianyu is both a world championship short track speed and slippery 1500m, and it is also a microblogging millions of fans. He recently participated in the "View Meeting Mail" event on Sina News on Weibo platform, answered questions from Xiaoxin, Causeway Bay Community, Shiji County, Jiangxi Province. Wang Meng, the four gold winners who have retired Winter Olympics, will recall the past contest experience in the near future. Usually, she will also travel to netizens in the Weibo platform, advocate users to participate in protecting marine biodiversity. During the Beijing Winter Olympics, these ice and snow celebration will gathered Weibo, the first time commentary, accompanying platform users.
The image of healthy sunshine makes the athlete are becoming a new idol of the whole people. When the hot event occurs, these athletes are guided by the front-generation young people to be a new weather. During the 2021 National Day, more than 200 athletes in Weibo, the motherland celebration, sports atmosphere and patriotic feelings, Su Bing Tim became # 我 我 比 比 心 # # # # Subsequently, Malong, Ding Junhui, Yang Shu, Sun Yusha, Wu Lei and other athletes have unveiled, and the relevant topic is 300 million.
Another athlete is widely involved is the live broadcast of the Weibo platform. In the past year, a total of 103 sports stars have participated in 144 live broadcast Lian Mai, live broadcast views have exceeded 328 million, and the single view was up to 29.38 million. Take the new idol # is a question, Sina Sports has conducted a live broadcast of the lives of 10 games and athletes. Among them, Liu Shiwen, the car Xiaoyan shared the live broadcast of the table tennis and even reached 14.62 million, and the topic was derived three times.
During Beijing Winter Olympics, Weibo will be interactive with athletes. The participating athhers will release the VLOG video or graphic content in the Weibo platform, and they will also participate in live broadcast, and talk about tourism, electricity, education, education, and Different field topics such as food, fully showing one side of athletes outside the game. Although most people can't watch events because most people in the epidemic, Weibo users are expected to "septally interact with these athletes" on the platform.