36Kr learned that Baidu's "Baidu Hot Search Beijing Winter Olympics Big Data" released by Baidu shows that the search popularity of the Beijing Winter Olympics far exceeds the same period of the previous two sessions, 1372% and 558% higher than the Sochi Winter Olympics and the Pyeongchang Winter Olympics, respectively, and also exceeds the previous Summer Olympic Games after the 2008 Beijing Olympic Games, which is 68% higher than the postponed Tokyo Olympic Games in 2021;

Southerners pay more attention to the Winter Olympics than the North, and women pay more attention to the Winter Olympics than men; curling surpasses skiing, skating, and climbing the top of the popularity list.