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Chip door recognized more than 400 million yuan! Great Wall Euler two cars were suddenly exposed to stop receiving orders

via:快科技     time:2022/2/15 17:01:37     readed:297

Some time ago, because Euler good cat “ Chip door & throughout; The event,Great Wall Motor for owners & LDquo; Cash back & throughout; 10,000 yuan, reluctantly ended, this incident, is expected to cause the Great Wall motor recognition of more than 400 million yuan.

At present, Euler brand has been the Great Wall Motor, the most popular new energy vehicle brand sales, however, euler brand under the black cat, white cat, but suddenly exposed to stop receiving orders.

欧拉“芯片门”预估赔了4亿元以上!长城欧拉白猫、黑猫被曝停止接单

On February 15, according to the first Electric Power network,Great Wall Motor's Euler brand models. — Eu screen cat, white cat, from today (February 15) no longer accept orders for new cars,The unknown duration means that starting today, users will no longer be able to buy black or white cat cars.

This has also been confirmed by the relevant sales staff of Euler Beijing direct store: this morning (15th), the company group just issued at the same time, suspended the receipt of black cat and white cat orders. Now the store does not sell black and white cats, only good cats can be bought.

When asked what causes this to happen, the relevant personnel said: First, because the national new energy vehicle subsidies fade, the black and white cat itself is not high, it is not significant. Second, the supply chain of relevant parts is short, and the other is the capacity, can not top up.

It is reported that there are currently five models on sale under the Euler brand, including White Cat, Black Cat, Good Cat, Good Cat GT and iQ.Among them, the white Cat and black Cat are entry-level models with prices ranging from 71,800 yuan to 88,800 yuan and 68,800 yuan to 84,800 yuan.

欧拉“芯片门”预估赔了4亿元以上!长城欧拉白猫、黑猫被曝停止接单

And the euler initiative to stop the white cat, black cat models, may also be related to the profit of the two cars, after all, this year's new energy subsidies have been reduced by 30% again, if the car does not rise in price, its profit space will be compressed again.

In addition, Great Wall sales data in January showed that Euler sold 13,229 units in January, up 28.9% year on year, while Euler Cat, a car, sold 9,020 units in January, contributing to the absolute share of Euler brand sales.At present, it is a good choice to concentrate resources and increase the production of Euler good cats, while launching white cats and good cats may be a good choice for the group's interests and brand building.

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