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Twitter Musk wants to "show his skills": 4 times to 26.4 billion U.S. dollars in six years

via:新浪科技     time:2022/5/7 14:01:33     readed:119

Financial Association, Shanghai, May 7 (Editor Huang Junzhi) In a plan submitted to investors, Tesla CEO Elon Musk showed him after the acquisition of Twitter "Hong Tu Da Zhi".

His goal was to increase the annual income of Twitter from $ 5 billion last year to $ 26.4 billion by 2028.

Advertising and paid subscriptions double pillars

According to Musk's plan, Twitter's advertising revenue accounted for about 90%in 2020, and he would reduce the proportion to 45%in the future. Twitter's annual advertising revenue in 2028 will reach $ 12 billion, and paid subscription revenue will reach $ 10 billion. Other income will come from data permits and other businesses.

In addition, by 2023, Twitter will receive a revenue of $ 15 million from the payment business. By 2028, this revenue will increase to about $ 1.3 billion. Today, the company's payment business (including tip and shopping) can be ignored.

Some people speculate that, given that Musk has helped popularize the digital payment service Paypal, he may introduce payment functions to Twitter.

According to this plan, through all these changes, Musk expects that he can increase the average income of each user of Twitter (a key indicator of a social media company) from $ 24.83 last year to $ 30.22 in 2028, an increase of $ 5.39.

Mysterious X product

On the other hand, Musk also predicts that the total number of Twitter users will increase from 217 million at the end of last year to nearly 600 million in 2025, and will increase to 931 million people by 2028. Most of the growth will come from Twitter's advertising support business, including Twitter Blue.

On Twitter Blue, users pay $ 3 a month to customize their own experience. According to the promotional materials, Musk expects that by 2025, Twitter Blue's users will reach 69 million, and will reach 159 million by 2028.

According to this document, Musk's total number of Twitter users also includes a user attracted by a new product called "X", which will have 104 million users by 2028. This document does not explain in detail what the X ordering is, but Musk has hinted that it will launch an advertising experience on Twitter.

The product of X -oriented households will be available in 2023, and it is expected that there will be 9 million users in the first year.

In addition, after firing hundreds of employees, Musk expects that by 2025, Twitter will hire 3,600 employees, with a total of 11,072 employees.

The future challenge is not small

But as far as you are concerned, the above -mentioned one is just Musk's "wish". It is not difficult to achieve this challenge within a few years, not to mention that the performance of Twitter this year is mediocre.

According to the first quarter performance data released by Twitter not long ago, the company achieved revenue of US $ 1.2 billion in the first quarter, an increase of 16%year -on -year, lower than the market expectations of US $ 1.25 billion.

In addition, the Federal Trade Commission (FTC) is conducting antitrust censorship on Musk's acquisition of Twitter, which may have results next month. If there is a place where there is a violation of this transaction, the transaction may be stopped.

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