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Standardize live broadcast tipping, the platform must think about what to take to protect the "young you"

via:新浪科技     time:2022/5/8 23:10:33     readed:161

Strict compliance with regulatory requirements is not particularly difficult at the technical level.

On May 7, the Central Civilization Office, the Ministry of Culture and Tourism, the State Administration of Radio and Television, the State Internet Information Office, and four other departments issued the Opinions on Regulating Online Live Broadcast Rewards and Strengthening the Protection of Minors, requiring that minors be prohibited from participating in live broadcast tips, that minors be strictly controlled from engaging in anchors, that the norms of the online live broadcasting industry be effectively strengthened, and that a good environment for minors to grow up healthily is created.

As early as two years ago, in response to the frequent problems of online live broadcasting platforms, the State Administration of Radio, Film and Television issued the "Notice on Strengthening the Management of Online Live Broadcasting and E-commerce Live Broadcasting", requiring users who are not registered with real names not to tip, and prohibiting minor users from tipping. Nowadays, the four departments have once again issued a special "Opinion" on this issue, highlighting the importance attached to the protection of minors' online rights and interests, aiming to create a clear cyber space for minors, so that children are not induced, and parents are free from worry.

In recent years, news such as "children tip network anchors, spend 250,000 yuan in two months" have repeatedly become popular events, and many children are keen to become network anchors, which waste a lot of time and seriously affect their studies. Minors who are indigenous people of the Internet not only use the Internet as a tool, but also use the Internet as a way of life. They are full of curiosity about the online world, and the allure of webcasting is great for them. However, due to mental immaturity, lack of discernment and self-control, it is also often the most susceptible to inducement and misleading.

On the one hand, the misconceptions of unearned gains and overnight wealth bred by huge rewards are easy to lead to blind imitation, so that many young minds are hurt, long-term addiction to them, and therefore have no intention of learning to abandon their studies; on the other hand, under the hypocritical pleasure of "thanking the lord Longen" created by the tipping behavior, minors lack the ability to distinguish and resist the various "routines" set by the platform to encourage users to tip, and the "digital changes" of mobile payment are not as intuitive as real banknote payments. Let many children be induced to continue to tip, and even lose their parents' savings.

Standardizing online live broadcasting, prohibiting minors from participating in live broadcasting and rewarding, and strictly controlling minors from engaging in network anchors are bound to be welcomed by parents and supported by the public. The key is how to really implement it. The "Opinions" not only prohibit platforms from providing various tipping services such as cash recharge, "gift" purchases, and online payments for minors, and prohibit the provision of network anchor services for minors under the age of 16, but also make a lot of detailed provisions in a targeted manner from the aspects of standardizing the application of key functions and strengthening the management of peak hours.

Lists and "gifts" are the main functional applications that attract teenagers to "watch" interaction. Children are very interested in helping their favorite anchors on the list and making themselves on the list. To this end, the "Opinions" require that the tip list must be completely cancelled, and the tip limit must not be used as the only basis for ranking, drainage and recommendation of the anchor, and the user tip limit must not be ranked. "Gifts" cannot be designed in a fancy way, and must not exaggerate or render special effects. In addition, during the daily peak period of teenagers from 20:00 to 22:00, a single account "Lianmai PK" cannot be more than 2 times, and it is not allowed to fool fans by setting "PK punishment" to tip money.

The newly revised Law on the Protection of Minors was officially implemented on June 1 last year, and the biggest highlight is the addition of a special chapter on online protection. Strengthening the online protection of minors is therefore a legal obligation of providers of online products and services. What to take to protect the "young you" is a problem that platform companies must seriously consider. Strictly obeying regulatory requirements and doing a good job of "youth mode" is not particularly difficult at the technical level. The key is that platform enterprises must resolutely shoulder the responsibility of the platform and exhaust all technical means to create a green cyberspace for young people, rather than perfunctory on the protection of minors for short-term traffic and commercial interests. Of course, it is not enough to rely on the consciousness of enterprises, and the regulatory authorities must strictly enforce the law, increase the intensity of punishment, and force platform enterprises to shoulder their responsibilities.

Red Star News special commentator Shu Shengxiang

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