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Where is Google's "ambition"?

via:凤凰网     time:2022/5/12 11:04:37     readed:39

皮查伊在开发者大会上

Pichai at the developer conference

Phoenix Network Technology News Beijing time on May 12 news, skydiving, unmanned driving, unlimited storage space for mailboxes and photo albums, and predictive text, these are the moments that have been exciting at the Google Developer Conference, but this year's Google I/O seems to be a lot flat.

On Wednesday, the annual Google Developer Conference kicked off, and Google showed a more low-key side. Google in 2022 is more pragmatic and rational, and it is more like a rival Microsoft that focuses on the business space than a fantasy paradise for tech enthusiasts.

On the face of it, this was deliberate. The bold vision remains, but it is still a long way from being realized. Today's professional managers at the helm of Google are increasingly focused on squeezing money out of R&D spending over the years.

谷歌创始人布林曾利用高空跳伞展示谷歌眼镜

Google founder Brin once used skydiving to show Off Google Glass

Google's biggest bet is on artificial intelligence, but at least for now it doesn't mean that science fiction will become a reality, it's just a more subtle change to existing products.

"AI is improving our products, making them more useful, more accessible, and providing innovative new features for everyone." Google CEO Sundar Pichai said Wednesday.

Useful

Google once had a number of "moon landing projects" to try to solve major global problems, including driverless cars, high-altitude Internet balloons, smart cities, delivery drones and so on. Google's investment in these so-called "other bets" has cost the company a lot of money.

However, Wednesday's convention lacked "wow" moments. Google constantly emphasizes that its products are "useful." In fact, Google executives used "useful," "helpful," or "useful" more than 50 times in their two-hour keynote speeches, including writing in a marketing campaign for their new hardware product: "Useful, necessary." ”

Google has unveiled a cheaper Pixel smartphone, a smartwatch with a round screen, and a new tablet that will launch next year. Google calls it "the most useful tablet in the world."

中端手机Pixel 6a

Mid-range phone Pixel 6a

The biggest round of applause for the keynote came from a new feature in Google Docs, where the company's artificial intelligence algorithm automatically summarizes a long document into a single paragraph.

It's unclear how some of Google's other pioneering work will ultimately spawn the next generation of computing that Google touts, such as language models that better understand natural conversations or technologies that can break down tasks into logically smaller steps.

Evolution, not revolution

Of course, some new ideas do seem helpful. While demonstrating how to continue to improve its search technology, Google showcased a feature called "Multi-Search," where users can take a photo of a shelf full of chocolates and then find the best-rated dark chocolate bars with no nuts. In another example, Google showed how to find images of a particular dish, such as Korean fried noodles, and then search for nearby restaurants that offered that dish.

Many of the features are underpinned by years of deep technical work by Google through so-called machine learning, image recognition, and natural language understanding. For Google and other big tech giants, this represents an evolution rather than a revolution.

Many companies are able to build digital services in an easier and faster way than in the past because of shared technologies such as cloud computing and storage, but building underlying infrastructure such as AI language models is very expensive and time-consuming, and only companies with deep pockets can invest in them.

As Google events usually demonstrate, it doesn't take a moment to explain how it makes money. After spending an hour announcing other news, Google came up with the topic of advertising, highlighting a new feature called "My Ads Hub." It will allow users to ask certain brands to post fewer ads, or highlight topics where they want to see more ads. At present, advertising still accounts for 80% of Google's revenue.

At present, the overall situation of the industry is not good, and technology stocks have fallen sharply. Facebook parent company Meta began freezing hiring and shrinking the Metacosm project. Ride-hailing giant Uber is also cutting costs and hiring cautiously. Judging from this developer conference, Google is not as high-profile as before. (Author/Zhenyu)

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