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SONY has set a "small target" of selling 18 million PS5s a year

via:快科技     time:2022/5/18 16:02:10     readed:99

Today, SONY held its 2022 Corporate Strategy Presentation, where it outlined its goals and plans for gaming and web services.

At this presentation,SONY has set a target of selling 18 million PS5 consoles in fiscal 2022. Small target & throughout; That's up from 11.5 million PS5 shipments in fiscal 2021.


The reason why SONY is confident in the new fiscal year to put forward such a span of obvious goals, and SONY Interactive Entertainment (SIE) is directly related to the current revenue status and strategic development.

According to official data, in fiscal year 2021, which just passed,SONY's PSN network service has more than 100 million registered users and generated 1.8 trillion yen in revenue, a significant improvement from 1.03 trillion yen in 2017.


SONY now plans to make PSN's membership service available. PS+” A revamp to a subscription-based gaming service similar to Microsoft's XGP would attract some potential customers to buy a PS5 console and pay for it.


Also, SIE just announced a little while ago,The acquisition of Bungie, maker of destiny 2, could further boost the PS5's appeal as an online gaming service.


At the same time, SONY announced in its presentation thatIn this fiscal year, we will continue to strengthen the lineup and strength of first-party studios through mergers and acquisitions, equity investment and other waysTo enhance the influence of the brand.


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